SEOUL COMMERCIAL AREA

조원동 펭귄시장(신림중앙시장) 전통시장

관악구조원동· Area 32,672 m² · Area code 3130277 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩26.4M▼ -11.7% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -36.6%
Stores
Sales per store
Market size
Estimated sales (quarter)
₩26.4M
vs 2024Q4
-11.7%
Estimated transactions
849
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩23.8M – ₩49.9M
20212022202320242025
₩41.6M₩26.4M
Stores0 – 0
20212022202320242025
00
Sales per store
20212022202320242025
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share
20212022202320242025

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.7%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (4/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩32M₩26.4M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1410%
  • 14–1712%
  • 17–2157%
  • 21–2418%
Age
  • 10s1%
  • 20s10%
  • 30s18%
  • 40s27%
  • 50s32%
  • 60+12%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon9%
  • Tue9%
  • Wed23%
  • Thu15%
  • Fri20%
  • Sat16%
  • Sun8%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩26.4M-11.7%001
2025Q3₩39.7M+7.7%011
2025Q2₩25.9M-23.5%000
2025Q1₩23.8M-25.5%000
2024Q4₩29.9M-31.0%000
2024Q3₩36.9M-22.3%000
2024Q2₩33.8M-27.4%000
2024Q1₩32M-32.1%011
2023Q4₩43.3M-13.2%000
2023Q3₩47.4M+15.4%001
2023Q2₩46.6M+29.6%010
2023Q1₩47M+45.8%000
2022Q4₩49.9M+27.6%000
2022Q3₩41.1M+17.2%011
2022Q2₩36M+1.8%000
2022Q1₩32.3M-22.5%000
2021Q4₩39.1M010
2021Q3₩35.1M010
2021Q2₩35.3M000
2021Q1₩41.6M000
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.