SEOUL COMMERCIAL AREA

조원동 펭귄시장(신림중앙시장) 전통시장

관악구조원동· Area 32,672 m² · Area code 3130277 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩102.3M▼ -25.6% YoY
Stores5±0.0% YoY
Sales per store₩20.5M▼ -25.6% YoY

Reading this area Against a year earlier, estimated sales -25.6%, stores 0.0% and sales per store -25.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -55.5%
Stores±0.0%
Sales per store▼ -55.5%
Market size
Estimated sales (quarter)
₩102.3M
vs 2024Q4
-25.6%
Estimated transactions
9,806
Per-store economics
Estimated sales per store
₩20.5M
vs a year ago
-25.6%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8M – ₩317.4M
20212022202320242025
₩229.7M₩102.3M
Stores5 – 6
20212022202320242025
55
Sales per store₩1.6M – ₩63.5M
20212022202320242025
₩45.9M₩20.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share60% – 80%
20212022202320242025
80%60%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
60% (3/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8.8M₩102.3M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩1.8M₩20.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1119%
  • 11–1444%
  • 14–1716%
  • 17–2119%
  • 21–240%
Age
  • 10s2%
  • 20s7%
  • 30s15%
  • 40s18%
  • 50s30%
  • 60+28%
Weekday / weekend
  • Weekday54%
  • Weekend46%
Day of week
  • Mon13%
  • Tue14%
  • Wed15%
  • Thu1%
  • Fri11%
  • Sat28%
  • Sun18%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩102.3M-25.6%50.0%₩20.5M-25.6%0060%Mixed
2025Q3₩97.7M+60.2%50.0%₩19.5M+60.2%0060%Growing
2025Q2₩101.4M+1164.6%50.0%₩20.3M+1164.6%0060%Growing
2025Q1₩100.8M+1042.2%50.0%₩20.2M+1042.2%0060%Growing
2024Q4₩137.5M+1414.4%50.0%₩27.5M+1414.4%0060%Growing
2024Q3₩61M+617.4%50.0%₩12.2M+617.4%0060%Growing
2024Q2₩8M-72.6%50.0%₩1.6M-72.6%0060%Mixed
2024Q1₩8.8M-79.4%50.0%₩1.8M-79.4%0060%Mixed
2023Q4₩9.1M-80.8%50.0%₩1.8M-80.8%0060%Mixed
2023Q3₩8.5M-93.5%50.0%₩1.7M-93.5%0160%Mixed
2023Q2₩29.2M-90.8%50.0%₩5.8M-90.8%0080%Mixed
2023Q1₩42.8M-80.6%50.0%₩8.6M-80.6%0080%Mixed
2022Q4₩47.2M-82.0%50.0%₩9.4M-82.0%0080%Mixed
2022Q3₩130.2M-50.8%50.0%₩26M-50.8%0080%Mixed
2022Q2₩317.4M+32.4%5-16.7%₩63.5M+58.9%0080%Mixed
2022Q1₩220.7M-3.9%50.0%₩44.1M-3.9%0080%Mixed
2021Q4₩261.9M5₩52.4M0080%
2021Q3₩264.9M5₩53M0180%
2021Q2₩239.7M6₩40M1067%
2021Q1₩229.7M5₩45.9M0180%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.