SEOUL COMMERCIAL AREA

조원동 펭귄시장(신림중앙시장) 전통시장

관악구조원동· Area 32,672 m² · Area code 3130277 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -50.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q3
Estimated sales▼ -10.2%
Stores▼ -25.0%
Sales per store▲ +19.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11.6M – ₩49.4M
20212022202320242025
₩29.5M
Stores2 – 4
20212022202320242025
42
Sales per store₩2.9M – ₩12.4M
20212022202320242025
₩7.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-50.0%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (50%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩15.8M
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4
₩3.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1410%
  • 14–1720%
  • 17–2145%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s4%
  • 40s0%
  • 50s57%
  • 60+39%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon45%
  • Tue19%
  • Wed6%
  • Thu2%
  • Fri17%
  • Sat5%
  • Sun6%
Gender
  • Male9%
  • Female91%

Each split's share of estimated sales in 2025 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-50.0%010%
2025Q3₩26.5M+70.4%3-25.0%₩8.8M+127.2%010%Mixed
2025Q2₩33.7M+171.8%40.0%₩8.4M+171.8%000%Growing
2025Q1₩11.6M-26.5%40.0%₩2.9M-26.5%000%Mixed
2024Q4₩28.7M+53.2%40.0%₩7.2M+53.2%000%Growing
2024Q3₩15.6M-68.5%40.0%₩3.9M-68.5%000%Mixed
2024Q2₩12.4M-53.8%40.0%₩3.1M-53.8%000%Mixed
2024Q1₩15.8M-24.9%40.0%₩3.9M-24.9%000%Mixed
2023Q4₩18.8M-40.2%40.0%₩4.7M-40.2%000%Mixed
2023Q3₩49.4M+22.0%40.0%₩12.4M+22.0%000%Growing
2023Q2₩26.8M-17.1%40.0%₩6.7M-17.1%000%Mixed
2023Q1₩21M-4.1%40.0%₩5.3M-4.1%000%Mixed
2022Q4₩31.4M+47.6%40.0%₩7.8M+47.6%000%Growing
2022Q3₩40.5M+155.1%40.0%₩10.1M+155.1%000%Growing
2022Q2₩32.4M+40.3%40.0%₩8.1M+40.3%000%Growing
2022Q1₩21.9M-25.8%40.0%₩5.5M-25.8%000%Mixed
2021Q4₩21.2M4₩5.3M000%
2021Q3₩15.9M4₩4M000%
2021Q2₩23.1M4₩5.8M000%
2021Q1₩29.5M4₩7.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.