SEOUL COMMERCIAL AREA

영동전통시장 전통시장

강남구논현1동· Area 39,097 m² · Area code 3130303 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩142.1M▲ +12.6% YoY
Stores10▲ +25.0% YoY
Sales per store₩14.2M▼ -9.9% YoY

Reading this area Estimated sales rose 12.6% from a year earlier, but stores rose 25.0%. The market grew, yet stores grew faster, so sales per store fell 9.9%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +71.5%
Stores▲ +233.3%
Sales per store▼ -48.6%
Market size
Estimated sales (quarter)
₩142.1M
vs 2024Q4
+12.6%
Estimated transactions
4,627
Per-store economics
Estimated sales per store
₩14.2M
vs a year ago
-9.9%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩67.8M – ₩176.4M
20212022202320242025
₩82.9M₩142.1M
Stores3 – 10
20212022202320242025
310
Sales per store₩13.6M – ₩44.1M
20212022202320242025
₩27.6M₩14.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.6%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+25.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩122.9M₩142.1M
Stores 2024 Q1 → 2025 Q4
810
Sales per store 2024 Q1 → 2025 Q4
₩15.4M₩14.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1443%
  • 14–175%
  • 17–2148%
  • 21–244%
Age
  • 10s0%
  • 20s24%
  • 30s42%
  • 40s15%
  • 50s12%
  • 60+8%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon14%
  • Tue17%
  • Wed19%
  • Thu15%
  • Fri18%
  • Sat18%
  • Sun0%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩142.1M+12.6%10+25.0%₩14.2M-9.9%100%Competition inflow
2025Q3₩144.7M+11.7%9+12.5%₩16.1M-0.7%000%Mixed
2025Q2₩127.1M+2.9%9+12.5%₩14.1M-8.6%100%Possible crowding
2025Q1₩117.5M-4.4%80.0%₩14.7M-4.4%000%Mixed
2024Q4₩126.2M-2.0%8+33.3%₩15.8M-26.5%000%Possible crowding
2024Q3₩129.5M-19.4%8+60.0%₩16.2M-49.6%110%Possible crowding
2024Q2₩123.6M-28.7%8+60.0%₩15.4M-55.4%000%Possible crowding
2024Q1₩122.9M-24.2%8+60.0%₩15.4M-52.6%200%Possible crowding
2023Q4₩128.8M-24.7%6+20.0%₩21.5M-37.3%100%Possible crowding
2023Q3₩160.6M-8.9%5+25.0%₩32.1M-27.2%000%Possible crowding
2023Q2₩173.3M+26.8%5+25.0%₩34.7M+1.5%000%Mixed
2023Q1₩162.1M+84.9%5+25.0%₩32.4M+47.9%000%Growing
2022Q4₩171.1M+73.1%5+25.0%₩34.2M+38.5%100%Growing
2022Q3₩176.4M+160.2%4-20.0%₩44.1M+225.3%000%Mixed
2022Q2₩136.6M+44.9%4+33.3%₩34.2M+8.7%000%Growing
2022Q1₩87.7M+5.8%4+33.3%₩21.9M-20.6%000%Competition inflow
2021Q4₩98.8M4₩24.7M010%
2021Q3₩67.8M5₩13.6M200%
2021Q2₩94.3M3₩31.4M000%
2021Q1₩82.9M3₩27.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.