SEOUL COMMERCIAL AREA

영동전통시장 Traditional market

Gangnam-gu (강남구) 논현1동· Area 39,097 m² · Area code 3130303 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩163.8M▼ -57.4% YoY
Stores4▼ -20.0% YoY
Sales per store₩40.9M▼ -46.8% YoY

Reading this area Estimated sales fell 57.4% from a year earlier and stores fell 20.0%. Sales per store are down 46.8%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -61.0%
Stores▼ -50.0%
Sales per store▼ -22.0%
Market size
Estimated sales (quarter)
₩163.8M
vs 2024Q4
-57.4%
Estimated transactions
7,222
Per-store economics
Estimated sales per store
₩40.9M
vs a year ago
-46.8%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩163.8M – ₩438.4M
20212022202320242025
₩419.9M₩163.8M
Stores4 – 8
20212022202320242025
84
Sales per store₩40.9M – ₩80.3M
20212022202320242025
₩52.5M₩40.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -57.4%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩261.1M₩163.8M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩52.2M₩40.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1423%
  • 14–1731%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s3%
  • 40s15%
  • 50s24%
  • 60+57%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon11%
  • Tue14%
  • Wed13%
  • Thu18%
  • Fri20%
  • Sat20%
  • Sun4%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩163.8M-57.4%4-20.0%₩40.9M-46.8%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩186.2M-29.8%4-20.0%₩46.6M-12.3%010%Sales↓ · Stores↓ · Per store↓
2025Q2₩230.3M-24.0%50.0%₩46.1M-24.0%000%Sales↓ · Stores→ · Per store↓
2025Q1₩273.7M+4.8%50.0%₩54.7M+4.8%000%Sales↑ · Stores→ · Per store↑
2024Q4₩384.6M+7.1%50.0%₩76.9M+7.1%000%Sales↑ · Stores→ · Per store↑
2024Q3₩265.4M-18.2%50.0%₩53.1M-18.2%000%Sales↓ · Stores→ · Per store↓
2024Q2₩303.2M-3.8%50.0%₩60.6M-3.8%000%Sales↓ · Stores→ · Per store↓
2024Q1₩261.1M-21.2%50.0%₩52.2M-21.2%000%Sales↓ · Stores→ · Per store↓
2023Q4₩359M-1.3%50.0%₩71.8M-1.3%000%Sales→ · Stores→ · Per store→
2023Q3₩324.3M-4.4%50.0%₩64.9M-4.4%000%Sales↓ · Stores→ · Per store↓
2023Q2₩315M-21.5%50.0%₩63M-21.5%000%Sales↓ · Stores→ · Per store↓
2023Q1₩331.3M-21.3%5-16.7%₩66.3M-5.5%000%Sales↓ · Stores↓ · Per store↓
2022Q4₩363.7M-17.0%5-37.5%₩72.7M+32.7%000%Sales↓ · Stores↓ · Per store↑
2022Q3₩339.2M-10.4%5-37.5%₩67.8M+43.4%000%Sales↓ · Stores↓ · Per store↑
2022Q2₩401.3M+16.6%5-37.5%₩80.3M+86.6%010%Sales↑ · Stores↓ · Per store↑
2022Q1₩420.7M+0.2%6-25.0%₩70.1M+33.6%020%Sales→ · Stores↓ · Per store↑
2021Q4₩438.4M8₩54.8M110%
2021Q3₩378.4M8₩47.3M000%
2021Q2₩344.1M8₩43M000%
2021Q1₩419.9M8₩52.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.