SEOUL COMMERCIAL AREA

영동전통시장 Traditional market

Gangnam-gu (강남구) 논현1동· Area 39,097 m² · Area code 3130303 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩26M▼ -7.2% YoY
Stores4±0.0% YoY
Sales per store₩6.5M▼ -7.2% YoY

Reading this area Against a year earlier, estimated sales -7.2%, stores 0.0% and sales per store -7.2% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -40.6%
Stores±0.0%
Sales per store▼ -40.6%
Market size
Estimated sales (quarter)
₩26M
vs 2024Q4
-7.2%
Estimated transactions
1,746
Per-store economics
Estimated sales per store
₩6.5M
vs a year ago
-7.2%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩18.9M – ₩58.2M
20212022202320242025
₩43.7M₩26M
Stores3 – 5
20212022202320242025
44
Sales per store₩3.8M – ₩19.4M
20212022202320242025
₩10.9M₩6.5M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩35.6M₩26M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩7.1M₩6.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–176%
  • 17–2158%
  • 21–2436%
Age
  • 10s0%
  • 20s13%
  • 30s27%
  • 40s25%
  • 50s22%
  • 60+13%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon11%
  • Tue17%
  • Wed16%
  • Thu10%
  • Fri19%
  • Sat25%
  • Sun3%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩26M-7.2%40.0%₩6.5M-7.2%000%Sales↓ · Stores→ · Per store↓
2025Q3₩21.9M+15.3%4-20.0%₩5.5M+44.2%000%Sales↑ · Stores↓ · Per store↑
2025Q2₩20.2M-44.7%4-20.0%₩5.1M-30.9%000%Sales↓ · Stores↓ · Per store↓
2025Q1₩27.5M-22.7%4-20.0%₩6.9M-3.4%000%Sales↓ · Stores↓ · Per store↓
2024Q4₩28M-16.9%40.0%₩7M-16.9%020%Sales↓ · Stores→ · Per store↓
2024Q3₩18.9M-51.0%5+66.7%₩3.8M-70.6%0020%Sales↓ · Stores↑ · Per store↓
2024Q2₩36.6M-18.9%5+66.7%₩7.3M-51.3%0020%Sales↓ · Stores↑ · Per store↓
2024Q1₩35.6M-9.0%5+66.7%₩7.1M-45.4%2020%Sales↓ · Stores↑ · Per store↓
2023Q4₩33.7M-42.2%4+33.3%₩8.4M-56.7%100%Sales↓ · Stores↑ · Per store↓
2023Q3₩38.7M+3.6%30.0%₩12.9M+3.6%000%Sales↑ · Stores→ · Per store↑
2023Q2₩45.1M+1.8%30.0%₩15M+1.8%000%Sales→ · Stores→ · Per store→
2023Q1₩39.1M-16.0%30.0%₩13M-16.0%000%Sales↓ · Stores→ · Per store↓
2022Q4₩58.2M+17.5%30.0%₩19.4M+17.5%000%Sales↑ · Stores→ · Per store↑
2022Q3₩37.3M-19.9%3-25.0%₩12.4M+6.8%000%Sales↓ · Stores↓ · Per store↑
2022Q2₩44.3M+3.7%3-25.0%₩14.8M+38.2%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩46.5M+6.6%3-25.0%₩15.5M+42.1%000%Sales↑ · Stores↓ · Per store↑
2021Q4₩49.6M3₩16.5M010%
2021Q3₩46.6M4₩11.7M000%
2021Q2₩42.8M4₩10.7M000%
2021Q1₩43.7M4₩10.9M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.