SEOUL COMMERCIAL AREA

성균관대학교 골목상권

종로구혜화동· Area 77,655 m² · Area code 3110021 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩713.9M▼ -9.7% YoY
Stores17▼ -5.6% YoY
Sales per store₩42M▼ -4.4% YoY

Reading this area Estimated sales fell 9.7% from a year earlier and stores fell 5.6%. Sales per store are down 4.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +54.4%
Stores▼ -5.6%
Sales per store▲ +63.5%
Market size
Estimated sales (quarter)
₩713.9M
vs 2024Q4
-9.7%
Estimated transactions
22,051
Per-store economics
Estimated sales per store
₩42M
vs a year ago
-4.4%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩454.2M – ₩978.9M
20212022202320242025
₩462.3M₩713.9M
Stores16 – 20
20212022202320242025
1817
Sales per store₩25.2M – ₩57.6M
20212022202320242025
₩25.7M₩42M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share11% – 19%
20212022202320242025
17%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.7%, stores YoY -5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-5.6%
Franchise share
12% (2/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩745.4M₩713.9M
Stores 2024 Q1 → 2025 Q4
1817
Sales per store 2024 Q1 → 2025 Q4
₩41.4M₩42M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–111%
  • 11–1424%
  • 14–178%
  • 17–2140%
  • 21–2420%
Age
  • 10s3%
  • 20s34%
  • 30s17%
  • 40s11%
  • 50s20%
  • 60+15%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon10%
  • Tue13%
  • Wed14%
  • Thu14%
  • Fri17%
  • Sat18%
  • Sun13%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩713.9M-9.7%17-5.6%₩42M-4.4%0112%Shrinking
2025Q3₩558M-19.4%18-10.0%₩31M-10.4%0011%Shrinking
2025Q2₩805.4M-13.5%180.0%₩44.7M-13.5%0011%Mixed
2025Q1₩662.3M-11.2%180.0%₩36.8M-11.2%0111%Mixed
2024Q4₩790.7M-12.5%18+5.9%₩43.9M-17.4%0217%Possible crowding
2024Q3₩692M-14.9%20+17.6%₩34.6M-27.6%2015%Possible crowding
2024Q2₩931.2M-4.9%18+5.9%₩51.7M-10.2%0017%Possible crowding
2024Q1₩745.4M-10.0%18+5.9%₩41.4M-15.0%1017%Possible crowding
2023Q4₩903.8M+3.4%17+6.3%₩53.2M-2.7%0018%Mixed
2023Q3₩812.7M+19.8%17-5.6%₩47.8M+26.9%0018%Mixed
2023Q2₩978.9M+29.5%17-5.6%₩57.6M+37.2%0018%Mixed
2023Q1₩828.5M+32.3%17-5.6%₩48.7M+40.1%2118%Mixed
2022Q4₩874.1M+53.3%16-11.1%₩54.6M+72.5%0219%Mixed
2022Q3₩678.3M+49.3%180.0%₩37.7M+49.3%0017%Growing
2022Q2₩755.6M+27.8%180.0%₩42M+27.8%0017%Growing
2022Q1₩626M+35.4%180.0%₩34.8M+35.4%0017%Growing
2021Q4₩570.1M18₩31.7M0017%
2021Q3₩454.2M18₩25.2M1017%
2021Q2₩591.2M18₩32.8M1211%
2021Q1₩462.3M18₩25.7M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.