SEOUL COMMERCIAL AREA

성균관대학교 골목상권

종로구혜화동· Area 77,655 m² · Area code 3110021 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▼ -84.8%
Stores▼ -50.0%
Sales per store▼ -69.6%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.8M – ₩24.3M
20212022202320242025
₩18.6M
Stores1 – 6
20212022202320242025
62
Sales per store₩944K – ₩4.9M
20212022202320242025
₩3.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (50%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩9M
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1426%
  • 14–1745%
  • 17–2129%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s27%
  • 40s19%
  • 50s33%
  • 60+10%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon0%
  • Tue13%
  • Wed19%
  • Thu12%
  • Fri15%
  • Sat19%
  • Sun22%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-33.3%010%
2025Q330.0%000%
2025Q230.0%000%
2025Q130.0%000%
2024Q430.0%000%
2024Q33+200.0%000%
2024Q2₩2.8M3+200.0%₩944K110%
2024Q1₩9M3+50.0%₩3M000%
2023Q4₩10.6M3+50.0%₩3.5M200%
2023Q31-50.0%000%
2023Q21-75.0%010%
2023Q12-50.0%000%
2022Q42-50.0%000%
2022Q32-60.0%020%
2022Q2₩6.9M-71.6%4-20.0%₩1.7M-64.4%000%Shrinking
2022Q1₩5.2M-72.0%4-33.3%₩1.3M-58.0%000%Shrinking
2021Q4₩6.9M4₩1.7M010%
2021Q3₩7M5₩1.4M000%
2021Q2₩24.3M5₩4.9M010%
2021Q1₩18.6M6₩3.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.