SEOUL COMMERCIAL AREA

성균관대학교 골목상권

종로구혜화동· Area 77,655 m² · Area code 3110021 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩55.1M▲ +8.6% YoY
Stores2±0.0% YoY
Sales per store₩27.5M▲ +8.6% YoY

Reading this area Estimated sales rose 8.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 8.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +309.8%
Stores▲ +100.0%
Sales per store▲ +104.9%
Market size
Estimated sales (quarter)
₩55.1M
vs 2024Q4
+8.6%
Estimated transactions
827
Per-store economics
Estimated sales per store
₩27.5M
vs a year ago
+8.6%
Per transaction
₩67K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.6M – ₩107.4M
20212022202320242025
₩13.4M₩55.1M
Stores1 – 3
20212022202320242025
12
Sales per store₩12.6M – ₩51.3M
20212022202320242025
₩13.4M₩27.5M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share100% – 200%
20212022202320242025
200%150%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
150% (3/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩47.3M₩55.1M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩23.6M₩27.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2127%
  • 21–2461%
Age
  • 10s1%
  • 20s12%
  • 30s11%
  • 40s15%
  • 50s40%
  • 60+22%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon6%
  • Tue11%
  • Wed18%
  • Thu13%
  • Fri12%
  • Sat35%
  • Sun5%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩55.1M+8.6%20.0%₩27.5M+8.6%00150%Growing
2025Q3₩39.7M-41.1%20.0%₩19.9M-41.1%00150%Mixed
2025Q2₩45.1M-18.4%20.0%₩22.6M-18.4%00150%Mixed
2025Q1₩54.4M+15.1%20.0%₩27.2M+15.1%00150%Growing
2024Q4₩50.7M-16.3%20.0%₩25.4M-16.3%00150%Mixed
2024Q3₩67.5M+14.9%20.0%₩33.7M+14.9%00150%Growing
2024Q2₩55.3M-20.8%20.0%₩27.7M-20.8%00150%Mixed
2024Q1₩47.3M-24.1%2-33.3%₩23.6M+13.9%00150%Shrinking
2023Q4₩60.6M-43.6%2-33.3%₩30.3M-15.4%00150%Shrinking
2023Q3₩58.7M-21.2%2-33.3%₩29.4M+18.3%00150%Shrinking
2023Q2₩69.8M-31.9%20.0%₩34.9M-31.9%01150%Mixed
2023Q1₩62.2M+8.2%3+50.0%₩20.7M-27.9%00100%Competition inflow
2022Q4₩107.4M+25.7%3+50.0%₩35.8M-16.2%01100%Competition inflow
2022Q3₩74.5M+493.1%3+200.0%₩24.8M+97.7%30133%Growing
2022Q2₩102.5M+261.8%2+100.0%₩51.3M+80.9%00100%Growing
2022Q1₩57.5M+328.0%2+100.0%₩28.8M+114.0%00100%Growing
2021Q4₩85.5M2₩42.7M10100%
2021Q3₩12.6M1₩12.6M00200%
2021Q2₩28.3M1₩28.3M00200%
2021Q1₩13.4M1₩13.4M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.