SEOUL COMMERCIAL AREA

신설동역 12번 Neighbourhood area

Jongno-gu (종로구) 숭인2동· Area 55,232 m² · Area code 3110037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩223.4M▼ -26.0% YoY
Stores17▼ -15.0% YoY
Sales per store₩13.1M▼ -12.9% YoY

Reading this area Estimated sales fell 26.0% from a year earlier and stores fell 15.0%. Sales per store are down 12.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.3%
Stores±0.0%
Sales per store▲ +44.3%
Market size
Estimated sales (quarter)
₩223.4M
vs 2024Q4
-26.0%
Estimated transactions
8,831
Per-store economics
Estimated sales per store
₩13.1M
vs a year ago
-12.9%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩154.8M – ₩333.6M
20212022202320242025
₩154.8M₩223.4M
Stores14 – 20
20212022202320242025
1717
Sales per store₩9.1M – ₩20.9M
20212022202320242025
₩9.1M₩13.1M
Openings0 – 4
20212022202320242025
10
Closings0 – 2
20212022202320242025
02
Franchise share5% – 7%
20212022202320242025
6%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.0%, stores YoY -15.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-15.0%
Franchise share
6% (1/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (11%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩252.8M₩223.4M
Stores 2024 Q1 → 2025 Q4
2017
Sales per store 2024 Q1 → 2025 Q4
₩12.6M₩13.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1435%
  • 14–178%
  • 17–2134%
  • 21–2411%
Age
  • 10s0%
  • 20s8%
  • 30s31%
  • 40s13%
  • 50s26%
  • 60+22%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon11%
  • Tue16%
  • Wed16%
  • Thu12%
  • Fri22%
  • Sat15%
  • Sun8%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩223.4M-26.0%17-15.0%₩13.1M-12.9%026%Shrinking
2025Q3₩228.6M-22.4%19-5.0%₩12M-18.3%105%Shrinking
2025Q2₩230.8M-25.0%18-10.0%₩12.8M-16.7%016%Shrinking
2025Q1₩213.3M-15.6%19-5.0%₩11.2M-11.2%015%Shrinking
2024Q4₩301.7M-9.6%20+25.0%₩15.1M-27.7%115%Possible crowding
2024Q3₩294.4M+53.3%20+33.3%₩14.7M+15.0%115%Growing
2024Q2₩307.9M+56.3%20+42.9%₩15.4M+9.4%115%Growing
2024Q1₩252.8M+21.1%20+42.9%₩12.6M-15.3%405%Competition inflow
2023Q4₩333.6M+33.6%160.0%₩20.9M+33.6%216%Growing
2023Q3₩192M-13.5%15-11.8%₩12.8M-2.0%107%Shrinking
2023Q2₩197M-27.4%14-17.6%₩14.1M-11.9%117%Shrinking
2023Q1₩208.9M+12.8%14-17.6%₩14.9M+37.0%027%Mixed
2022Q4₩249.7M+35.2%16-11.1%₩15.6M+52.0%016%Mixed
2022Q3₩222M+25.8%17+6.3%₩13.1M+18.4%116%Growing
2022Q2₩271.4M+57.8%17+6.3%₩16M+48.5%006%Growing
2022Q1₩185.1M+19.6%170.0%₩10.9M+19.6%016%Growing
2021Q4₩184.8M18₩10.3M206%
2021Q3₩176.5M16₩11M116%
2021Q2₩172M16₩10.8M016%
2021Q1₩154.8M17₩9.1M106%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.