SEOUL COMMERCIAL AREA

남영역 1번 Neighbourhood area

Yongsan-gu (용산구) 원효로1동· Area 145,312 m² · Area code 3110068 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,422.1M▼ -1.1% YoY
Stores31▼ -6.1% YoY
Sales per store₩110.4M▲ +5.3% YoY

Reading this area Stores fell 6.1% from a year earlier while estimated sales held at -1.1%, so sales per store rose 5.3%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +186.0%
Stores▲ +19.2%
Sales per store▲ +139.9%
Market size
Estimated sales (quarter)
₩3,422.1M
vs 2024Q4
-1.1%
Estimated transactions
77,199
Per-store economics
Estimated sales per store
₩110.4M
vs a year ago
+5.3%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,094.4M – ₩3,541.6M
20212022202320242025
₩1,196.4M₩3,422.1M
Stores26 – 34
20212022202320242025
2631
Sales per store₩36.7M – ₩110.7M
20212022202320242025
₩46M₩110.4M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.1%, stores YoY -6.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
31
vs a year ago
-6.1%
Franchise share
0% (0/31)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,250.4M₩3,422.1M
Stores 2024 Q1 → 2025 Q4
3131
Sales per store 2024 Q1 → 2025 Q4
₩72.6M₩110.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1427%
  • 14–175%
  • 17–2139%
  • 21–2425%
Age
  • 10s0%
  • 20s17%
  • 30s30%
  • 40s16%
  • 50s23%
  • 60+14%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue13%
  • Wed15%
  • Thu17%
  • Fri17%
  • Sat16%
  • Sun7%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,422.1M-1.1%31-6.1%₩110.4M+5.3%010%Possible recovery
2025Q3₩3,541.6M+39.7%32-3.0%₩110.7M+44.1%020%Mixed
2025Q2₩3,165.5M+30.8%34+9.7%₩93.1M+19.3%000%Growing
2025Q1₩2,916M+29.6%34+9.7%₩85.8M+18.1%100%Growing
2024Q4₩3,458.5M+66.1%33+17.9%₩104.8M+41.0%000%Growing
2024Q3₩2,534.5M+14.5%33+22.2%₩76.8M-6.3%200%Competition inflow
2024Q2₩2,420M+1.7%31+6.9%₩78.1M-4.9%000%Possible crowding
2024Q1₩2,250.4M-3.8%310.0%₩72.6M-3.8%300%Mixed
2023Q4₩2,081.7M+0.7%28-3.4%₩74.3M+4.3%210%Possible recovery
2023Q3₩2,214.1M+64.3%27-3.6%₩82M+70.4%020%Mixed
2023Q2₩2,379.5M+117.4%29+3.6%₩82.1M+109.9%020%Growing
2023Q1₩2,339.7M+112.4%31+3.3%₩75.5M+105.6%200%Growing
2022Q4₩2,066.6M+37.7%29+3.6%₩71.3M+33.0%320%Growing
2022Q3₩1,347.7M+12.5%280.0%₩48.1M+12.5%110%Growing
2022Q2₩1,094.4M-14.2%28+7.7%₩39.1M-20.3%020%Possible crowding
2022Q1₩1,101.5M-7.9%30+15.4%₩36.7M-20.2%200%Possible crowding
2021Q4₩1,500.6M28₩53.6M110%
2021Q3₩1,198.3M28₩42.8M200%
2021Q2₩1,275.1M26₩49M000%
2021Q1₩1,196.4M26₩46M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.