SEOUL COMMERCIAL AREA

숙대입구역 1번 Neighbourhood area

Yongsan-gu (용산구) 남영동· Area 128,905 m² · Area code 3110075 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩732.6M▲ +11.2% YoY
Stores10±0.0% YoY
Sales per store₩73.3M▲ +11.2% YoY

Reading this area Estimated sales rose 11.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 11.2%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +197.5%
Stores▲ +25.0%
Sales per store▲ +138.0%
Market size
Estimated sales (quarter)
₩732.6M
vs 2024Q4
+11.2%
Estimated transactions
21,502
Per-store economics
Estimated sales per store
₩73.3M
vs a year ago
+11.2%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩238.1M – ₩732.6M
20212022202320242025
₩246.3M₩732.6M
Stores7 – 12
20212022202320242025
810
Sales per store₩30.8M – ₩73.3M
20212022202320242025
₩30.8M₩73.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
01
Franchise share33% – 63%
20212022202320242025
38%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
40% (4/10)
Movement
Openings (rate)
1 (7%)
Closings (rate)
1 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩539.2M₩732.6M
Stores 2024 Q1 → 2025 Q4
910
Sales per store 2024 Q1 → 2025 Q4
₩59.9M₩73.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1458%
  • 14–172%
  • 17–2134%
  • 21–245%
Age
  • 10s0%
  • 20s5%
  • 30s21%
  • 40s20%
  • 50s29%
  • 60+24%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon16%
  • Tue20%
  • Wed24%
  • Thu14%
  • Fri13%
  • Sat8%
  • Sun5%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩732.6M+11.2%100.0%₩73.3M+11.2%1140%Sales↑ · Stores→ · Per store↑
2025Q3₩713.9M+12.2%10+11.1%₩71.4M+1.0%0140%Sales↑ · Stores↑ · Per store→
2025Q2₩732.2M+22.0%11+10.0%₩66.6M+10.9%0136%Sales↑ · Stores↑ · Per store↑
2025Q1₩662M+22.8%12+33.3%₩55.2M-7.9%1033%Sales↑ · Stores↑ · Per store↓
2024Q4₩659M+18.4%10+11.1%₩65.9M+6.6%1040%Sales↑ · Stores↑ · Per store↑
2024Q3₩636.4M+1.4%90.0%₩70.7M+1.4%0144%Sales→ · Stores→ · Per store→
2024Q2₩600.3M+5.4%10+11.1%₩60M-5.1%1040%Sales↑ · Stores↑ · Per store↓
2024Q1₩539.2M+29.0%90.0%₩59.9M+29.0%0044%Sales↑ · Stores→ · Per store↑
2023Q4₩556.5M+16.1%9+12.5%₩61.8M+3.2%0044%Sales↑ · Stores↑ · Per store↑
2023Q3₩627.7M+21.9%9+12.5%₩69.7M+8.4%0044%Sales↑ · Stores↑ · Per store↑
2023Q2₩569.4M+15.2%9+12.5%₩63.3M+2.4%0144%Sales↑ · Stores↑ · Per store→
2023Q1₩417.9M+68.2%9+12.5%₩46.4M+49.5%1056%Sales↑ · Stores↑ · Per store↑
2022Q4₩479.5M+67.6%8+14.3%₩59.9M+46.7%0063%Sales↑ · Stores↑ · Per store↑
2022Q3₩514.8M+116.2%8+14.3%₩64.3M+89.2%0063%Sales↑ · Stores↑ · Per store↑
2022Q2₩494.1M+57.9%80.0%₩61.8M+57.9%0063%Sales↑ · Stores→ · Per store↑
2022Q1₩248.4M+0.9%80.0%₩31.1M+0.9%2063%Sales→ · Stores→ · Per store→
2021Q4₩286.1M7₩40.9M0057%
2021Q3₩238.1M7₩34M1157%
2021Q2₩313M8₩39.1M0038%
2021Q1₩246.3M8₩30.8M0038%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.