SEOUL COMMERCIAL AREA

숙대입구역 1번 골목상권

용산구남영동· Area 128,905 m² · Area code 3110075 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩498.4M▼ -2.6% YoY
Stores13▼ -7.1% YoY
Sales per store₩38.3M▲ +4.9% YoY

Reading this area Stores fell 7.1% from a year earlier while estimated sales held at -2.6%, so sales per store rose 4.9%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +194.7%
Stores±0.0%
Sales per store▲ +194.7%
Market size
Estimated sales (quarter)
₩498.4M
vs 2024Q4
-2.6%
Estimated transactions
40,577
Per-store economics
Estimated sales per store
₩38.3M
vs a year ago
+4.9%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩169.1M – ₩658.8M
20212022202320242025
₩169.1M₩498.4M
Stores11 – 14
20212022202320242025
1313
Sales per store₩13M – ₩50.7M
20212022202320242025
₩13M₩38.3M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.6%, stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-7.1%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩572.7M₩498.4M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩47.7M₩38.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1436%
  • 14–1727%
  • 17–2133%
  • 21–242%
Age
  • 10s2%
  • 20s41%
  • 30s30%
  • 40s12%
  • 50s10%
  • 60+5%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon11%
  • Tue13%
  • Wed17%
  • Thu15%
  • Fri15%
  • Sat15%
  • Sun14%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩498.4M-2.6%13-7.1%₩38.3M+4.9%000%Possible recovery
2025Q3₩446.3M-24.8%13-7.1%₩34.3M-19.1%000%Shrinking
2025Q2₩438.4M-27.0%130.0%₩33.7M-27.0%000%Mixed
2025Q1₩490.3M-14.4%13+8.3%₩37.7M-21.0%220%Possible crowding
2024Q4₩511.7M-22.3%14+7.7%₩36.6M-27.9%000%Possible crowding
2024Q3₩593.9M+2.8%14+7.7%₩42.4M-4.5%100%Possible crowding
2024Q2₩600.4M+3.7%13+8.3%₩46.2M-4.3%100%Competition inflow
2024Q1₩572.7M+22.4%120.0%₩47.7M+22.4%010%Growing
2023Q4₩658.8M+39.6%13+8.3%₩50.7M+28.9%000%Growing
2023Q3₩577.5M+27.0%13+8.3%₩44.4M+17.2%100%Growing
2023Q2₩579.2M+38.9%120.0%₩48.3M+38.9%000%Growing
2023Q1₩467.9M+13.4%12+9.1%₩39M+3.9%000%Growing
2022Q4₩471.8M+37.2%120.0%₩39.3M+37.2%000%Growing
2022Q3₩454.8M+41.0%120.0%₩37.9M+41.0%000%Growing
2022Q2₩416.8M+78.5%12-14.3%₩34.7M+108.2%210%Mixed
2022Q1₩412.8M+144.1%11-15.4%₩37.5M+188.5%010%Mixed
2021Q4₩343.9M12₩28.7M000%
2021Q3₩322.5M12₩26.9M020%
2021Q2₩233.6M14₩16.7M100%
2021Q1₩169.1M13₩13M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.