SEOUL COMMERCIAL AREA

숙대입구역 1번 골목상권

용산구남영동· Area 128,905 m² · Area code 3110075 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩89M▲ +15.5% YoY
Stores3▲ +50.0% YoY
Sales per store₩29.7M▼ -23.0% YoY

Reading this area Estimated sales rose 15.5% from a year earlier, but stores rose 50.0%. The market grew, yet stores grew faster, so sales per store fell 23.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1801.7%
Stores▲ +50.0%
Sales per store▲ +1167.8%
Market size
Estimated sales (quarter)
₩89M
vs 2024Q4
+15.5%
Estimated transactions
514
Per-store economics
Estimated sales per store
₩29.7M
vs a year ago
-23.0%
Per transaction
₩173K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩585K – ₩144.6M
20212022202320242025
₩4.7M₩89M
Stores2 – 3
20212022202320242025
23
Sales per store₩195K – ₩72.3M
20212022202320242025
₩2.3M₩29.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 50%
20212022202320242025
50%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.5%, stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
+50.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩140.2M₩89M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩46.7M₩29.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0630%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2117%
  • 21–2453%
Age
  • 10s0%
  • 20s0%
  • 30s9%
  • 40s11%
  • 50s46%
  • 60+33%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon19%
  • Tue15%
  • Wed28%
  • Thu6%
  • Fri9%
  • Sat17%
  • Sun7%
Gender
  • Male82%
  • Female18%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩89M+15.5%3+50.0%₩29.7M-23.0%0033%Competition inflow
2025Q3₩54.2M-44.4%3+50.0%₩18.1M-62.9%0033%Possible crowding
2025Q2₩72.1M-31.6%3+50.0%₩24M-54.4%1033%Possible crowding
2025Q1₩89.9M-35.9%2-33.3%₩44.9M-3.8%0050%Shrinking
2024Q4₩77M-15.0%2-33.3%₩38.5M+27.6%0050%Shrinking
2024Q3₩97.5M2-33.3%₩48.8M0050%
2024Q2₩105.4M2-33.3%₩52.7M0150%
2024Q1₩140.2M-3.0%3+50.0%₩46.7M-35.4%0033%Possible crowding
2023Q4₩90.6M3+50.0%₩30.2M0033%
2023Q33+50.0%0033%
2023Q230.0%1033%
2023Q1₩144.6M2-33.3%₩72.3M0050%
2022Q42-33.3%0050%
2022Q32-33.3%0150%
2022Q230.0%0033%
2022Q13+50.0%1133%
2021Q4₩44.3M3₩14.8M0033%
2021Q330033%
2021Q2₩585K3₩195K1033%
2021Q1₩4.7M2₩2.3M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.