SEOUL COMMERCIAL AREA

전곡마을마당공원 Neighbourhood area

Dongdaemun-gu (동대문구) 전농1동· Area 126,403 m² · Area code 3110211 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩62.4M▲ +29.5% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -40.6%
Stores
Sales per store
Market size
Estimated sales (quarter)
₩62.4M
vs 2024Q4
+29.5%
Estimated transactions
2,123
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩42.3M – ₩107.5M
20212022202320242025
₩105.1M₩62.4M
Stores0 – 2
20212022202320242025
00
Sales per store₩21.1M – ₩87.9M
20212022202320242025
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share150% – 300%
20212022202320242025

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +29.5%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (3/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩56.7M₩62.4M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–110%
  • 11–148%
  • 14–1710%
  • 17–2135%
  • 21–2441%
Age
  • 10s0%
  • 20s25%
  • 30s9%
  • 40s20%
  • 50s36%
  • 60+10%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon8%
  • Tue16%
  • Wed18%
  • Thu10%
  • Fri8%
  • Sat21%
  • Sun19%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩62.4M+29.5%000
2025Q3₩67.8M+33.4%000
2025Q2₩61.3M-17.4%000
2025Q1₩50.6M-10.7%000
2024Q4₩48.2M-28.4%000
2024Q3₩50.8M-42.2%0-100.0%00
2024Q2₩74.2M+9.8%0-100.0%00
2024Q1₩56.7M-34.3%0-100.0%00
2023Q4₩67.3M-34.2%0-100.0%01
2023Q3₩87.9M-18.3%1-50.0%₩87.9M+63.5%00300%Sales↓ · Stores↓ · Per store↑
2023Q2₩67.6M+59.6%1-50.0%₩67.6M+219.1%01300%Sales↑ · Stores↓ · Per store↑
2023Q1₩86.4M+104.3%20.0%₩43.2M+104.3%00150%Sales↑ · Stores→ · Per store↑
2022Q4₩102.3M+31.0%2₩51.2M00150%
2022Q3₩107.5M+28.0%2₩53.7M00150%
2022Q2₩42.3M-41.9%2₩21.2M00150%
2022Q1₩42.3M-59.8%2₩21.1M20150%
2021Q4₩78.1M001
2021Q3₩84M000
2021Q2₩72.9M000
2021Q1₩105.1M001
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.