SEOUL COMMERCIAL AREA

전곡마을마당공원 Neighbourhood area

Dongdaemun-gu (동대문구) 전농1동· Area 126,403 m² · Area code 3110211 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩9.6M▲ +27.5% YoY
Stores4▼ -20.0% YoY
Sales per store₩2.4M▲ +59.4% YoY

Reading this area Against a year earlier, estimated sales +27.5%, stores -20.0% and sales per store +59.4% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.8%
Stores±0.0%
Sales per store▲ +3.8%
Market size
Estimated sales (quarter)
₩9.6M
vs 2024Q4
+27.5%
Estimated transactions
417
Per-store economics
Estimated sales per store
₩2.4M
vs a year ago
+59.4%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.4M – ₩31.1M
20212022202320242025
₩9.3M₩9.6M
Stores4 – 5
20212022202320242025
44
Sales per store₩888K – ₩6.2M
20212022202320242025
₩2.3M₩2.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +27.5%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩7.6M₩9.6M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩1.5M₩2.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–147%
  • 14–1735%
  • 17–2147%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s4%
  • 40s52%
  • 50s15%
  • 60+22%
Weekday / weekend
  • Weekday55%
  • Weekend45%
Day of week
  • Mon0%
  • Tue18%
  • Wed4%
  • Thu20%
  • Fri13%
  • Sat34%
  • Sun11%
Gender
  • Male80%
  • Female20%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩9.6M+27.5%4-20.0%₩2.4M+59.4%000%Sales↑ · Stores↓ · Per store↑
2025Q3₩13.3M+120.2%4-20.0%₩3.3M+175.3%010%Sales↑ · Stores↓ · Per store↑
2025Q2₩5.2M-9.7%50.0%₩1M-9.7%000%Sales↓ · Stores→ · Per store↓
2025Q1₩6.4M-15.7%50.0%₩1.3M-15.7%000%Sales↓ · Stores→ · Per store↓
2024Q4₩7.5M+69.8%50.0%₩1.5M+69.8%000%Sales↑ · Stores→ · Per store↑
2024Q3₩6M-9.5%50.0%₩1.2M-9.5%000%Sales↓ · Stores→ · Per store↓
2024Q2₩5.8M+0.2%50.0%₩1.2M+0.2%000%Sales→ · Stores→ · Per store→
2024Q1₩7.6M+2.7%50.0%₩1.5M+2.7%000%Sales→ · Stores→ · Per store→
2023Q4₩4.4M-31.8%50.0%₩888K-31.8%000%Sales↓ · Stores→ · Per store↓
2023Q3₩6.7M-39.7%50.0%₩1.3M-39.7%000%Sales↓ · Stores→ · Per store↓
2023Q2₩5.8M-71.5%50.0%₩1.2M-71.5%000%Sales↓ · Stores→ · Per store↓
2023Q1₩7.4M-76.1%50.0%₩1.5M-76.1%000%Sales↓ · Stores→ · Per store↓
2022Q4₩6.5M-18.6%5+25.0%₩1.3M-34.8%000%Sales↓ · Stores↑ · Per store↓
2022Q3₩11M5+25.0%₩2.2M000%
2022Q2₩20.2M5+25.0%₩4M000%
2022Q1₩31.1M+236.1%5+25.0%₩6.2M+168.9%100%Sales↑ · Stores↑ · Per store↑
2021Q4₩8M4₩2M000%
2021Q34000%
2021Q24110%
2021Q1₩9.3M4₩2.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.