SEOUL COMMERCIAL AREA

전곡마을마당공원 Neighbourhood area

Dongdaemun-gu (동대문구) 전농1동· Area 126,403 m² · Area code 3110211 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩12.8M▲ +25.9% YoY
Stores4▲ +33.3% YoY
Sales per store₩3.2M▼ -5.6% YoY

Reading this area Estimated sales rose 25.9% from a year earlier, but stores rose 33.3%. The market grew, yet stores grew faster, so sales per store fell 5.6%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -43.4%
Stores±0.0%
Sales per store▼ -43.4%
Market size
Estimated sales (quarter)
₩12.8M
vs 2024Q4
+25.9%
Estimated transactions
845
Per-store economics
Estimated sales per store
₩3.2M
vs a year ago
-5.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.1M – ₩27.4M
20212022202320242025
₩22.7M₩12.8M
Stores2 – 4
20212022202320242025
44
Sales per store₩3.2M – ₩7.6M
20212022202320242025
₩5.7M₩3.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 67%
20212022202320242025
50%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +25.9%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩15M₩12.8M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩5M₩3.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2156%
  • 21–2439%
Age
  • 10s4%
  • 20s39%
  • 30s25%
  • 40s12%
  • 50s16%
  • 60+3%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon9%
  • Tue16%
  • Wed2%
  • Thu31%
  • Fri26%
  • Sat13%
  • Sun4%
Gender
  • Male27%
  • Female73%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩12.8M+25.9%4+33.3%₩3.2M-5.6%0025%Competition inflow
2025Q3₩19.2M+168.9%4+100.0%₩4.8M+34.4%0025%Growing
2025Q2₩24.1M+116.4%4+100.0%₩6M+8.2%0025%Growing
2025Q1₩25.1M+67.1%4+33.3%₩6.3M+25.3%1025%Growing
2024Q4₩10.2M-29.8%3-25.0%₩3.4M-6.4%1033%Shrinking
2024Q3₩7.1M-73.2%2-50.0%₩3.6M-46.3%0050%Shrinking
2024Q2₩11.1M-52.5%2-50.0%₩5.6M-4.9%0150%Shrinking
2024Q1₩15M-21.5%3-25.0%₩5M+4.7%0133%Shrinking
2023Q4₩14.5M-32.2%40.0%₩3.6M-32.2%0125%Mixed
2023Q3₩26.6M+32.8%40.0%₩6.7M+32.8%0050%Growing
2023Q2₩23.4M-9.2%40.0%₩5.9M-9.2%0050%Mixed
2023Q1₩19.1M-30.3%40.0%₩4.8M-30.3%0050%Mixed
2022Q4₩21.4M-11.2%40.0%₩5.4M-11.2%0050%Mixed
2022Q3₩20.1M-11.2%4+33.3%₩5M-33.4%0050%Possible crowding
2022Q2₩25.8M+13.7%4+33.3%₩6.5M-14.8%0050%Competition inflow
2022Q1₩27.4M+20.9%40.0%₩6.9M+20.9%0050%Growing
2021Q4₩24.1M4₩6M1050%
2021Q3₩22.6M3₩7.5M0067%
2021Q2₩22.7M3₩7.6M0167%
2021Q1₩22.7M4₩5.7M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.