SEOUL COMMERCIAL AREA

전곡마을마당공원 Neighbourhood area

Dongdaemun-gu (동대문구) 전농1동· Area 126,403 m² · Area code 3110211 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩1.8M▲ +3.3% YoY
Stores5±0.0% YoY
Sales per store₩357K▲ +3.3% YoY

Reading this area Estimated sales rose 3.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +78.0%
Stores▲ +150.0%
Sales per store▼ -28.8%
Market size
Estimated sales (quarter)
₩1.8M
vs 2024Q4
+3.3%
Estimated transactions
390
Per-store economics
Estimated sales per store
₩357K
vs a year ago
+3.3%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1M – ₩4.3M
20212022202320242025
₩1M₩1.8M
Stores2 – 6
20212022202320242025
25
Sales per store₩346K – ₩789K
20212022202320242025
₩502K₩357K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share17% – 100%
20212022202320242025
100%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4.3M₩1.8M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩713K₩357K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1434%
  • 14–1739%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s23%
  • 40s16%
  • 50s25%
  • 60+27%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon24%
  • Tue14%
  • Wed17%
  • Thu23%
  • Fri21%
  • Sat1%
  • Sun0%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1.8M+3.3%50.0%₩357K+3.3%0020%Growing
2025Q3₩1.7M-40.6%5-16.7%₩346K-28.8%1020%Shrinking
2025Q2₩1.7M-48.4%4-33.3%₩431K-22.6%0025%Shrinking
2025Q1₩1.5M-65.7%4-33.3%₩367K-48.5%0125%Shrinking
2024Q4₩1.7M-26.2%5-16.7%₩346K-11.4%0120%Shrinking
2024Q3₩2.9M+9.6%60.0%₩486K+9.6%0017%Growing
2024Q2₩3.3M+29.2%60.0%₩557K+29.2%0017%Growing
2024Q1₩4.3M+99.0%60.0%₩713K+99.0%0017%Growing
2023Q4₩2.3M-6.6%6+20.0%₩390K-22.2%0017%Possible crowding
2023Q3₩2.7M+8.8%6+20.0%₩443K-9.3%0117%Competition inflow
2023Q2₩2.6M+18.5%6+50.0%₩431K-21.0%0033%Competition inflow
2023Q1₩2.1M+78.2%6+100.0%₩358K-10.9%1033%Competition inflow
2022Q4₩2.5M+5.9%5+66.7%₩501K-36.5%0040%Competition inflow
2022Q3₩2.4M+41.0%5+66.7%₩489K-15.4%1040%Competition inflow
2022Q2₩2.2M+56.2%4+100.0%₩545K-21.9%1050%Competition inflow
2022Q1₩1.2M+20.1%3+50.0%₩402K-19.9%0067%Competition inflow
2021Q4₩2.4M3₩789K0067%
2021Q3₩1.7M3₩578K1067%
2021Q2₩1.4M2₩698K00100%
2021Q1₩1M2₩502K00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.