SEOUL COMMERCIAL AREA

장평중학교 Neighbourhood area

Dongdaemun-gu (동대문구) 장안1동· Area 205,648 m² · Area code 3110229 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩985M▼ -15.4% YoY
Stores31▲ +3.3% YoY
Sales per store₩31.8M▼ -18.1% YoY

Reading this area Stores rose 3.3% from a year earlier while estimated sales stayed about the same (-15.4%), so sales per store fell 18.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.9%
Stores▲ +10.7%
Sales per store▼ -17.8%
Market size
Estimated sales (quarter)
₩985M
vs 2024Q4
-15.4%
Estimated transactions
18,496
Per-store economics
Estimated sales per store
₩31.8M
vs a year ago
-18.1%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩960.2M – ₩1,284.6M
20212022202320242025
₩1,081.8M₩985M
Stores26 – 31
20212022202320242025
2831
Sales per store₩31.8M – ₩47M
20212022202320242025
₩38.6M₩31.8M
Openings0 – 3
20212022202320242025
21
Closings0 – 3
20212022202320242025
11
Franchise share7% – 15%
20212022202320242025
7%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.4%, stores YoY +3.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
31
vs a year ago
+3.3%
Franchise share
10% (3/31)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,054.6M₩985M
Stores 2024 Q1 → 2025 Q4
2631
Sales per store 2024 Q1 → 2025 Q4
₩40.6M₩31.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1426%
  • 14–177%
  • 17–2145%
  • 21–2421%
Age
  • 10s0%
  • 20s6%
  • 30s18%
  • 40s24%
  • 50s27%
  • 60+26%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue14%
  • Wed14%
  • Thu14%
  • Fri17%
  • Sat19%
  • Sun10%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩985M-15.4%31+3.3%₩31.8M-18.1%1110%Possible crowding
2025Q3₩1,192.2M+3.5%31+14.8%₩38.5M-9.9%1010%Competition inflow
2025Q2₩1,154.4M-2.8%30+11.1%₩38.5M-12.6%0010%Possible crowding
2025Q1₩994.4M-5.7%30+15.4%₩33.1M-18.3%0010%Possible crowding
2024Q4₩1,163.7M+6.0%30+15.4%₩38.8M-8.1%3110%Competition inflow
2024Q3₩1,152.3M-9.2%270.0%₩42.7M-9.2%0015%Mixed
2024Q2₩1,188.2M+0.1%27+3.8%₩44M-3.6%1015%Possible crowding
2024Q1₩1,054.6M+7.2%26-10.3%₩40.6M+19.6%2215%Mixed
2023Q4₩1,097.8M-6.7%26-3.7%₩42.2M-3.1%1115%Shrinking
2023Q3₩1,268.8M+7.3%270.0%₩47M+7.3%1011%Growing
2023Q2₩1,187.5M-1.5%26-7.1%₩45.7M+6.1%1312%Possible recovery
2023Q1₩983.4M+2.4%29+3.6%₩33.9M-1.1%207%Mixed
2022Q4₩1,176.6M-2.7%27-3.6%₩43.6M+0.9%007%Mixed
2022Q3₩1,182.9M+13.7%27-10.0%₩43.8M+26.3%017%Mixed
2022Q2₩1,205.5M-6.2%28-3.4%₩43.1M-2.8%007%Shrinking
2022Q1₩960.2M-11.2%280.0%₩34.3M-11.2%007%Mixed
2021Q4₩1,209.2M28₩43.2M027%
2021Q3₩1,040.7M30₩34.7M327%
2021Q2₩1,284.6M29₩44.3M217%
2021Q1₩1,081.8M28₩38.6M217%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.