SEOUL COMMERCIAL AREA

장평중학교 골목상권

동대문구장안1동· Area 205,648 m² · Area code 3110229 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩110.8M▲ +0.9% YoY
Stores6▼ -14.3% YoY
Sales per store₩18.5M▲ +17.7% YoY

Reading this area Stores fell 14.3% from a year earlier while estimated sales held at +0.9%, so sales per store rose 17.7%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +31.8%
Stores▼ -14.3%
Sales per store▲ +53.7%
Market size
Estimated sales (quarter)
₩110.8M
vs 2024Q4
+0.9%
Estimated transactions
10,809
Per-store economics
Estimated sales per store
₩18.5M
vs a year ago
+17.7%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩71.9M – ₩174M
20212022202320242025
₩84.1M₩110.8M
Stores6 – 11
20212022202320242025
76
Sales per store₩10.3M – ₩18.5M
20212022202320242025
₩12M₩18.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share18% – 33%
20212022202320242025
29%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.9%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
33% (2/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (13%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩109.3M₩110.8M
Stores 2024 Q1 → 2025 Q4
86
Sales per store 2024 Q1 → 2025 Q4
₩13.7M₩18.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–1111%
  • 11–1424%
  • 14–1712%
  • 17–2120%
  • 21–2415%
Age
  • 10s1%
  • 20s5%
  • 30s18%
  • 40s27%
  • 50s25%
  • 60+24%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon11%
  • Tue16%
  • Wed18%
  • Thu14%
  • Fri20%
  • Sat16%
  • Sun6%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩110.8M+0.9%6-14.3%₩18.5M+17.7%0133%Possible recovery
2025Q3₩107M+10.8%7-12.5%₩15.3M+26.7%0029%Mixed
2025Q2₩106.7M-2.1%7-12.5%₩15.2M+11.9%0029%Possible recovery
2025Q1₩100.4M-8.1%7-12.5%₩14.3M+5.0%0029%Shrinking
2024Q4₩109.8M-11.6%7-30.0%₩15.7M+26.2%0129%Shrinking
2024Q3₩96.6M-31.7%8-27.3%₩12.1M-6.1%0025%Shrinking
2024Q2₩109M-37.3%8-20.0%₩13.6M-21.7%0025%Shrinking
2024Q1₩109.3M-15.0%8-11.1%₩13.7M-4.4%0225%Shrinking
2023Q4₩124.2M-14.2%10+11.1%₩12.4M-22.7%0120%Possible crowding
2023Q3₩141.4M+13.4%11+57.1%₩12.9M-27.8%1018%Competition inflow
2023Q2₩174M+44.3%10+42.9%₩17.4M+1.0%1020%Mixed
2023Q1₩128.7M+79.1%9+28.6%₩14.3M+39.3%0022%Growing
2022Q4₩144.7M+60.1%9+28.6%₩16.1M+24.5%2022%Growing
2022Q3₩124.6M+34.6%70.0%₩17.8M+34.6%0029%Growing
2022Q2₩120.6M+47.3%70.0%₩17.2M+47.3%0029%Growing
2022Q1₩71.9M-14.5%70.0%₩10.3M-14.5%0029%Mixed
2021Q4₩90.4M7₩12.9M1129%
2021Q3₩92.6M7₩13.2M0029%
2021Q2₩81.9M7₩11.7M0029%
2021Q1₩84.1M7₩12M0029%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.