SEOUL COMMERCIAL AREA

장평중학교 Neighbourhood area

Dongdaemun-gu (동대문구) 장안1동· Area 205,648 m² · Area code 3110229 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩293.4M▲ +71.6% YoY
Stores8▼ -33.3% YoY
Sales per store₩36.7M▲ +157.4% YoY

Reading this area Against a year earlier, estimated sales +71.6%, stores -33.3% and sales per store +157.4% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +136.0%
Stores▼ -33.3%
Sales per store▲ +254.0%
Market size
Estimated sales (quarter)
₩293.4M
vs 2024Q4
+71.6%
Estimated transactions
5,031
Per-store economics
Estimated sales per store
₩36.7M
vs a year ago
+157.4%
Per transaction
₩58K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩107.2M – ₩359.4M
20212022202320242025
₩124.3M₩293.4M
Stores8 – 13
20212022202320242025
128
Sales per store₩9.7M – ₩38.9M
20212022202320242025
₩10.4M₩36.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +71.6%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-33.3%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (13%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩155.5M₩293.4M
Stores 2024 Q1 → 2025 Q4
128
Sales per store 2024 Q1 → 2025 Q4
₩13M₩36.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0633%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2116%
  • 21–2451%
Age
  • 10s0%
  • 20s16%
  • 30s38%
  • 40s26%
  • 50s13%
  • 60+8%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon13%
  • Tue12%
  • Wed14%
  • Thu9%
  • Fri16%
  • Sat26%
  • Sun10%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩293.4M+71.6%8-33.3%₩36.7M+157.4%010%Sales↑ · Stores↓ · Per store↑
2025Q3₩350.3M+89.8%9-25.0%₩38.9M+153.1%000%Sales↑ · Stores↓ · Per store↑
2025Q2₩158.5M-12.6%9-25.0%₩17.6M+16.6%000%Sales↓ · Stores↓ · Per store↑
2025Q1₩153.8M-1.1%9-25.0%₩17.1M+31.9%030%Sales→ · Stores↓ · Per store↑
2024Q4₩171M-5.2%12-7.7%₩14.3M+2.7%000%Sales↓ · Stores↓ · Per store→
2024Q3₩184.6M-25.3%12-7.7%₩15.4M-19.0%000%Sales↓ · Stores↓ · Per store↓
2024Q2₩181.3M-33.4%120.0%₩15.1M-33.4%000%Sales↓ · Stores→ · Per store↓
2024Q1₩155.5M-43.6%120.0%₩13M-43.6%010%Sales↓ · Stores→ · Per store↓
2023Q4₩180.3M-47.9%130.0%₩13.9M-47.9%220%Sales↓ · Stores→ · Per store↓
2023Q3₩247M-28.7%130.0%₩19M-28.7%100%Sales↓ · Stores→ · Per store↓
2023Q2₩272.1M-24.3%12-7.7%₩22.7M-18.0%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩275.6M+68.4%12-7.7%₩23M+82.4%010%Sales↑ · Stores↓ · Per store↑
2022Q4₩346M+49.9%130.0%₩26.6M+49.9%000%Sales↑ · Stores→ · Per store↑
2022Q3₩346.7M+223.3%13+18.2%₩26.7M+173.6%000%Sales↑ · Stores↑ · Per store↑
2022Q2₩359.4M+69.7%13+8.3%₩27.6M+56.7%000%Sales↑ · Stores↑ · Per store↑
2022Q1₩163.7M+31.6%13+8.3%₩12.6M+21.5%000%Sales↑ · Stores↑ · Per store↑
2021Q4₩230.8M13₩17.8M200%
2021Q3₩107.2M11₩9.7M010%
2021Q2₩211.8M12₩17.6M000%
2021Q1₩124.3M12₩10.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.