SEOUL COMMERCIAL AREA

연희파출소 골목상권

서대문구연희동· Area 81,070 m² · Area code 3110513 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩234M▲ +84.5% YoY
Stores13▲ +18.2% YoY
Sales per store₩18M▲ +56.1% YoY

Reading this area Estimated sales rose 84.5% from a year earlier while stores were up 18.2%, so sales per store also rose 56.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +149.7%
Stores▲ +85.7%
Sales per store▲ +34.5%
Market size
Estimated sales (quarter)
₩234M
vs 2024Q4
+84.5%
Estimated transactions
16,579
Per-store economics
Estimated sales per store
₩18M
vs a year ago
+56.1%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩93.7M – ₩234.6M
20212022202320242025
₩93.7M₩234M
Stores7 – 13
20212022202320242025
713
Sales per store₩8.8M – ₩21.3M
20212022202320242025
₩13.4M₩18M
Openings0 – 2
20212022202320242025
11
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +84.5%, stores YoY +18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+18.2%
Franchise share
0% (0/13)
Movement
Openings (rate)
1 (8%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩234.6M₩234M
Stores 2024 Q1 → 2025 Q4
1113
Sales per store 2024 Q1 → 2025 Q4
₩21.3M₩18M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1436%
  • 14–1735%
  • 17–2121%
  • 21–240%
Age
  • 10s1%
  • 20s17%
  • 30s23%
  • 40s19%
  • 50s21%
  • 60+18%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon10%
  • Tue12%
  • Wed12%
  • Thu14%
  • Fri15%
  • Sat17%
  • Sun19%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩234M+84.5%13+18.2%₩18M+56.1%100%Growing
2025Q3₩219.7M+52.4%12+9.1%₩18.3M+39.7%000%Growing
2025Q2₩143.9M-18.8%12+9.1%₩12M-25.6%100%Possible crowding
2025Q1₩97.1M-58.6%110.0%₩8.8M-58.6%000%Mixed
2024Q4₩126.8M-12.1%11+10.0%₩11.5M-20.1%000%Possible crowding
2024Q3₩144.2M-14.6%11+10.0%₩13.1M-22.4%000%Possible crowding
2024Q2₩177.2M-6.4%11+10.0%₩16.1M-14.9%110%Possible crowding
2024Q1₩234.6M+62.5%11+10.0%₩21.3M+47.7%100%Growing
2023Q4₩144.3M+3.1%10+11.1%₩14.4M-7.2%000%Competition inflow
2023Q3₩168.8M+9.3%10+11.1%₩16.9M-1.7%000%Mixed
2023Q2₩189.3M+24.1%10+11.1%₩18.9M+11.7%000%Growing
2023Q1₩144.4M+15.9%10+11.1%₩14.4M+4.3%100%Growing
2022Q4₩139.9M+5.3%90.0%₩15.5M+5.3%000%Growing
2022Q3₩154.5M+34.6%9+28.6%₩17.2M+4.7%000%Growing
2022Q2₩152.6M+19.6%9+28.6%₩17M-7.0%000%Competition inflow
2022Q1₩124.6M+33.0%9+28.6%₩13.8M+3.4%000%Growing
2021Q4₩132.8M9₩14.8M200%
2021Q3₩114.8M7₩16.4M000%
2021Q2₩127.5M7₩18.2M000%
2021Q1₩93.7M7₩13.4M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.