SEOUL COMMERCIAL AREA

경의중앙 신촌역 골목상권

서대문구신촌동· Area 60,585 m² · Area code 3110520 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩105M▲ +142.2% YoY
Stores4±0.0% YoY
Sales per store₩26.2M▲ +142.2% YoY

Reading this area Estimated sales rose 142.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 142.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +146.2%
Stores▲ +33.3%
Sales per store▲ +84.7%
Market size
Estimated sales (quarter)
₩105M
vs 2024Q4
+142.2%
Estimated transactions
2,323
Per-store economics
Estimated sales per store
₩26.2M
vs a year ago
+142.2%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩23.7M – ₩109.5M
20212022202320242025
₩42.6M₩105M
Stores3 – 4
20212022202320242025
34
Sales per store₩5.9M – ₩27.4M
20212022202320242025
₩14.2M₩26.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 33%
20212022202320242025
33%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +142.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩34.4M₩105M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩8.6M₩26.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1411%
  • 14–1710%
  • 17–2174%
  • 21–245%
Age
  • 10s3%
  • 20s38%
  • 30s18%
  • 40s16%
  • 50s20%
  • 60+5%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon17%
  • Tue20%
  • Wed15%
  • Thu18%
  • Fri15%
  • Sat8%
  • Sun7%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩105M+142.2%40.0%₩26.2M+142.2%0025%Growing
2025Q3₩109.5M+196.4%40.0%₩27.4M+196.4%0025%Growing
2025Q2₩49.7M+49.9%4+33.3%₩12.4M+12.4%1125%Growing
2025Q1₩49.3M+43.5%40.0%₩12.3M+43.5%0025%Growing
2024Q4₩43.3M+31.5%40.0%₩10.8M+31.5%0025%Growing
2024Q3₩36.9M+56.1%40.0%₩9.2M+56.1%1025%Growing
2024Q2₩33.1M-10.8%30.0%₩11M-10.8%0133%Mixed
2024Q1₩34.4M+3.8%4+33.3%₩8.6M-22.1%0025%Competition inflow
2023Q4₩33M+11.1%4+33.3%₩8.2M-16.6%0025%Competition inflow
2023Q3₩23.7M-24.8%4+33.3%₩5.9M-43.6%1025%Possible crowding
2023Q2₩37.2M-22.5%3-25.0%₩12.4M+3.3%0033%Shrinking
2023Q1₩33.1M+9.8%3-25.0%₩11M+46.3%0033%Mixed
2022Q4₩29.7M-27.5%30.0%₩9.9M-27.5%0033%Mixed
2022Q3₩31.5M+7.2%30.0%₩10.5M+7.2%0133%Growing
2022Q2₩48M+70.6%4+33.3%₩12M+28.0%0025%Growing
2022Q1₩30.2M-29.3%4+33.3%₩7.5M-47.0%1025%Possible crowding
2021Q4₩40.9M3₩13.6M0033%
2021Q3₩29.3M3₩9.8M0033%
2021Q2₩28.1M3₩9.4M0033%
2021Q1₩42.6M3₩14.2M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.