SEOUL COMMERCIAL AREA

경의중앙 신촌역 골목상권

서대문구신촌동· Area 60,585 m² · Area code 3110520 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩37.6M▼ -25.7% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -35.0%
Stores▼ -100.0%
Sales per store
Market size
Estimated sales (quarter)
₩37.6M
vs 2024Q4
-25.7%
Estimated transactions
3,438
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩16.7M – ₩139.9M
20212022202320242025
₩57.8M₩37.6M
Stores0 – 6
20212022202320242025
60
Sales per store₩2.8M – ₩139.9M
20212022202320242025
₩9.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share33% – 300%
20212022202320242025
50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.7%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (3/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩63.9M₩37.6M
Stores 2024 Q1 → 2025 Q4
10
Sales per store 2024 Q1 → 2025 Q4
₩63.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1416%
  • 14–1726%
  • 17–2152%
  • 21–246%
Age
  • 10s5%
  • 20s41%
  • 30s23%
  • 40s10%
  • 50s16%
  • 60+5%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon8%
  • Tue11%
  • Wed16%
  • Thu12%
  • Fri16%
  • Sat19%
  • Sun18%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩37.6M-25.7%001
2025Q3₩103M-3.6%1₩103M00300%
2025Q2₩94.1M-13.1%1₩94.1M00300%
2025Q1₩50.1M-21.6%10.0%₩50.1M-21.6%10300%Mixed
2024Q4₩50.6M-21.4%0-100.0%00
2024Q3₩106.8M-23.6%0-100.0%00
2024Q2₩108.3M-7.3%0-100.0%01
2024Q1₩63.9M-5.8%1-66.7%₩63.9M+182.5%00300%Shrinking
2023Q4₩64.3M-21.6%1-66.7%₩64.3M+135.2%00300%Shrinking
2023Q3₩139.9M+575.6%1-80.0%₩139.9M+3277.9%01300%Mixed
2023Q2₩116.8M+600.6%2-66.7%₩58.4M+2001.9%01150%Mixed
2023Q1₩67.9M+258.7%3-50.0%₩22.6M+617.4%00100%Mixed
2022Q4₩82M+260.5%3-50.0%₩27.3M+621.0%02100%Mixed
2022Q3₩20.7M-38.5%5-16.7%₩4.1M-26.2%0160%Shrinking
2022Q2₩16.7M-76.1%60.0%₩2.8M-76.1%0050%Mixed
2022Q1₩18.9M-67.3%60.0%₩3.2M-67.3%0050%Mixed
2021Q4₩22.8M6₩3.8M1050%
2021Q3₩33.6M6₩5.6M0033%
2021Q2₩69.8M6₩11.6M0133%
2021Q1₩57.8M6₩9.6M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.