SEOUL COMMERCIAL AREA

경의중앙 신촌역 골목상권

서대문구신촌동· Area 60,585 m² · Area code 3110520 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩145.7M▲ +0.3% YoY
Stores1▼ -66.7% YoY
Sales per store₩145.7M▲ +201.0% YoY

Reading this area Stores fell 66.7% from a year earlier while estimated sales held at +0.3%, so sales per store rose 201.0%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -9.7%
Stores±0.0%
Sales per store▼ -9.7%
Market size
Estimated sales (quarter)
₩145.7M
vs 2024Q4
+0.3%
Estimated transactions
4,508
Per-store economics
Estimated sales per store
₩145.7M
vs a year ago
+201.0%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩138.3M – ₩241.6M
20212022202320242025
₩161.4M₩145.7M
Stores1 – 3
20212022202320242025
11
Sales per store₩48.4M – ₩161.4M
20212022202320242025
₩161.4M₩145.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share67% – 200%
20212022202320242025
200%200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.3%, stores YoY -66.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
-66.7%
Franchise share
200% (2/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩165.1M₩145.7M
Stores 2024 Q1 → 2025 Q4
31
Sales per store 2024 Q1 → 2025 Q4
₩55M₩145.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1432%
  • 14–1714%
  • 17–2153%
  • 21–242%
Age
  • 10s2%
  • 20s43%
  • 30s25%
  • 40s11%
  • 50s16%
  • 60+2%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon11%
  • Tue7%
  • Wed15%
  • Thu18%
  • Fri15%
  • Sat20%
  • Sun15%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩145.7M+0.3%1-66.7%₩145.7M+201.0%01200%Possible recovery
2025Q3₩138.3M-9.2%2-33.3%₩69.1M+36.3%01100%Shrinking
2025Q2₩149M-16.5%30.0%₩49.7M-16.5%0067%Mixed
2025Q1₩149M-9.8%30.0%₩49.7M-9.8%0067%Mixed
2024Q4₩145.2M-23.6%30.0%₩48.4M-23.6%1167%Mixed
2024Q3₩152.2M-11.6%3+50.0%₩50.7M-41.1%0067%Possible crowding
2024Q2₩178.5M-19.5%3+50.0%₩59.5M-46.4%0067%Possible crowding
2024Q1₩165.1M-14.0%3+50.0%₩55M-42.7%0067%Possible crowding
2023Q4₩190M-21.4%3+50.0%₩63.3M-47.6%1067%Possible crowding
2023Q3₩172.2M-24.8%20.0%₩86.1M-24.8%00100%Mixed
2023Q2₩221.8M-3.3%20.0%₩110.9M-3.3%00100%Mixed
2023Q1₩192M+24.1%20.0%₩96M+24.1%00100%Growing
2022Q4₩241.6M+30.5%20.0%₩120.8M+30.5%00100%Growing
2022Q3₩228.8M+27.9%20.0%₩114.4M+27.9%00100%Growing
2022Q2₩229.3M+27.4%20.0%₩114.6M+27.4%00100%Growing
2022Q1₩154.8M-4.1%2+100.0%₩77.4M-52.1%00100%Possible crowding
2021Q4₩185.2M2₩92.6M00100%
2021Q3₩178.9M2₩89.4M00100%
2021Q2₩180M2₩90M10100%
2021Q1₩161.4M1₩161.4M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.