SEOUL COMMERCIAL AREA

경의중앙 신촌역 골목상권

서대문구신촌동· Area 60,585 m² · Area code 3110520 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩85.2M▼ -11.3% YoY
Stores6±0.0% YoY
Sales per store₩14.2M▼ -11.3% YoY

Reading this area Against a year earlier, estimated sales -11.3%, stores 0.0% and sales per store -11.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +893.2%
Stores±0.0%
Sales per store▲ +893.2%
Market size
Estimated sales (quarter)
₩85.2M
vs 2024Q4
-11.3%
Estimated transactions
1,238
Per-store economics
Estimated sales per store
₩14.2M
vs a year ago
-11.3%
Per transaction
₩69K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8.6M – ₩134.5M
20212022202320242025
₩8.6M₩85.2M
Stores5 – 7
20212022202320242025
66
Sales per store₩1.4M – ₩22.4M
20212022202320242025
₩1.4M₩14.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 17%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (17%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩105.9M₩85.2M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩17.6M₩14.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0640%
  • 06–110%
  • 11–141%
  • 14–170%
  • 17–2112%
  • 21–2448%
Age
  • 10s0%
  • 20s4%
  • 30s18%
  • 40s14%
  • 50s30%
  • 60+34%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon17%
  • Tue19%
  • Wed12%
  • Thu11%
  • Fri17%
  • Sat23%
  • Sun2%
Gender
  • Male90%
  • Female10%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩85.2M-11.3%60.0%₩14.2M-11.3%010%Mixed
2025Q3₩77.3M-31.4%7+16.7%₩11M-41.2%100%Possible crowding
2025Q2₩90.6M-32.6%60.0%₩15.1M-32.6%000%Mixed
2025Q1₩94.3M-10.9%60.0%₩15.7M-10.9%000%Mixed
2024Q4₩96.1M-18.6%60.0%₩16M-18.6%010%Mixed
2024Q3₩112.8M+24.7%60.0%₩18.8M+24.7%0017%Growing
2024Q2₩134.5M+164.8%60.0%₩22.4M+164.8%0017%Growing
2024Q1₩105.9M+91.3%6+20.0%₩17.6M+59.4%0017%Growing
2023Q4₩118M+147.3%60.0%₩19.7M+147.3%0017%Growing
2023Q3₩90.4M+104.4%60.0%₩15.1M+104.4%1017%Growing
2023Q2₩50.8M+9.9%60.0%₩8.5M+9.9%100%Growing
2023Q1₩55.3M+267.9%5-16.7%₩11.1M+341.5%010%Mixed
2022Q4₩47.7M+1.4%60.0%₩8M+1.4%000%Mixed
2022Q3₩44.3M+72.7%60.0%₩7.4M+72.7%000%Growing
2022Q2₩46.2M+7.1%60.0%₩7.7M+7.1%000%Growing
2022Q1₩15M+75.3%60.0%₩2.5M+75.3%000%Growing
2021Q4₩47M6₩7.8M000%
2021Q3₩25.6M6₩4.3M000%
2021Q2₩43.1M6₩7.2M000%
2021Q1₩8.6M6₩1.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.