SEOUL COMMERCIAL AREA

홍제3동주민센터 골목상권

서대문구홍제3동· Area 113,498 m² · Area code 3110529 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩410.5M▼ -13.7% YoY
Stores15▼ -6.3% YoY
Sales per store₩27.4M▼ -7.9% YoY

Reading this area Estimated sales fell 13.7% from a year earlier and stores fell 6.3%. Sales per store are down 7.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +93.7%
Stores▲ +50.0%
Sales per store▲ +29.1%
Market size
Estimated sales (quarter)
₩410.5M
vs 2024Q4
-13.7%
Estimated transactions
10,934
Per-store economics
Estimated sales per store
₩27.4M
vs a year ago
-7.9%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩212M – ₩539M
20212022202320242025
₩212M₩410.5M
Stores10 – 17
20212022202320242025
1015
Sales per store₩19.7M – ₩46.2M
20212022202320242025
₩21.2M₩27.4M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
21
Franchise share6% – 10%
20212022202320242025
10%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.7%, stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-6.3%
Franchise share
7% (1/15)
Movement
Openings (rate)
1 (6%)
Closings (rate)
1 (6%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩441M₩410.5M
Stores 2024 Q1 → 2025 Q4
1715
Sales per store 2024 Q1 → 2025 Q4
₩25.9M₩27.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–110%
  • 11–141%
  • 14–175%
  • 17–2132%
  • 21–2447%
Age
  • 10s1%
  • 20s9%
  • 30s25%
  • 40s23%
  • 50s24%
  • 60+18%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon6%
  • Tue12%
  • Wed17%
  • Thu14%
  • Fri18%
  • Sat20%
  • Sun14%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩410.5M-13.7%15-6.3%₩27.4M-7.9%117%Shrinking
2025Q3₩417.1M-8.8%15-11.8%₩27.8M+3.4%007%Shrinking
2025Q2₩418.6M-22.3%15-11.8%₩27.9M-12.0%007%Shrinking
2025Q1₩398.1M-9.7%15-11.8%₩26.5M+2.3%017%Shrinking
2024Q4₩475.6M+4.9%16-5.9%₩29.7M+11.4%016%Mixed
2024Q3₩457.1M-9.2%17+13.3%₩26.9M-19.9%006%Possible crowding
2024Q2₩539M+11.6%17+13.3%₩31.7M-1.5%006%Mixed
2024Q1₩441M-0.1%17+30.8%₩25.9M-23.6%006%Possible crowding
2023Q4₩453.6M+17.4%17+30.8%₩26.7M-10.2%206%Competition inflow
2023Q3₩503.7M-1.8%15+15.4%₩33.6M-14.9%007%Possible crowding
2023Q2₩483M-4.9%15+36.4%₩32.2M-30.2%207%Possible crowding
2023Q1₩441.5M+104.1%13+18.2%₩34M+72.7%008%Growing
2022Q4₩386.4M+38.6%13+30.0%₩29.7M+6.6%008%Growing
2022Q3₩513.1M+114.1%13+30.0%₩39.5M+64.7%208%Growing
2022Q2₩507.7M+109.3%11+10.0%₩46.2M+90.2%009%Growing
2022Q1₩216.4M+2.1%11+10.0%₩19.7M-7.2%109%Possible crowding
2021Q4₩278.8M10₩27.9M0010%
2021Q3₩239.7M10₩24M1110%
2021Q2₩242.6M10₩24.3M0010%
2021Q1₩212M10₩21.2M0210%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.