SEOUL COMMERCIAL AREA

홍제3동주민센터 골목상권

서대문구홍제3동· Area 113,498 m² · Area code 3110529 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩188.8M▲ +7.5% YoY
Stores10▲ +11.1% YoY
Sales per store₩18.9M▼ -3.3% YoY

Reading this area Estimated sales rose 7.5% from a year earlier, but stores rose 11.1%. The market grew, yet stores grew faster, so sales per store fell 3.3%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -14.3%
Stores▼ -28.6%
Sales per store▲ +20.0%
Market size
Estimated sales (quarter)
₩188.8M
vs 2024Q4
+7.5%
Estimated transactions
517
Per-store economics
Estimated sales per store
₩18.9M
vs a year ago
-3.3%
Per transaction
₩365K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩101.5M – ₩220.3M
20212022202320242025
₩220.3M₩188.8M
Stores9 – 15
20212022202320242025
1410
Sales per store₩6.8M – ₩24.1M
20212022202320242025
₩15.7M₩18.9M
Openings0 – 2
20212022202320242025
11
Closings0 – 2
20212022202320242025
20
Franchise share0% – 20%
20212022202320242025
7%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.5%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+11.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩217.8M₩188.8M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩21.8M₩18.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–118%
  • 11–149%
  • 14–1725%
  • 17–2141%
  • 21–2414%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s64%
  • 50s35%
  • 60+1%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon11%
  • Tue8%
  • Wed16%
  • Thu26%
  • Fri13%
  • Sat23%
  • Sun3%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩188.8M+7.5%10+11.1%₩18.9M-3.3%100%Competition inflow
2025Q3₩197.9M+1.6%90.0%₩22M+1.6%000%Mixed
2025Q2₩192.9M+4.0%90.0%₩21.4M+4.0%000%Growing
2025Q1₩216.9M-0.4%9-10.0%₩24.1M+10.6%000%Possible recovery
2024Q4₩175.7M+9.2%9-10.0%₩19.5M+21.3%000%Mixed
2024Q3₩194.7M-3.0%9-10.0%₩21.6M+7.7%000%Shrinking
2024Q2₩185.4M+3.6%9-10.0%₩20.6M+15.1%020%Mixed
2024Q1₩217.8M+60.3%10-16.7%₩21.8M+92.4%1110%Mixed
2023Q4₩160.9M+9.8%10-23.1%₩16.1M+42.7%0010%Mixed
2023Q3₩200.8M+45.5%10-23.1%₩20.1M+89.2%0110%Mixed
2023Q2₩179M+49.6%10-23.1%₩17.9M+94.5%1220%Mixed
2023Q1₩135.9M+5.2%12-7.7%₩11.3M+14.0%018%Mixed
2022Q4₩146.6M+22.3%13-13.3%₩11.3M+41.2%008%Mixed
2022Q3₩138M+35.9%13-13.3%₩10.6M+56.8%118%Mixed
2022Q2₩119.7M+5.5%13-7.1%₩9.2M+13.6%008%Mixed
2022Q1₩129.1M-41.4%13-7.1%₩9.9M-36.9%028%Shrinking
2021Q4₩119.8M15₩8M007%
2021Q3₩101.5M15₩6.8M217%
2021Q2₩113.5M14₩8.1M117%
2021Q1₩220.3M14₩15.7M127%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.