SEOUL COMMERCIAL AREA

서강대역 1번 골목상권

마포구신수동· Area 148,225 m² · Area code 3110572 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,472.2M▼ -12.7% YoY
Stores32▲ +6.7% YoY
Sales per store₩46M▼ -18.2% YoY

Reading this area Stores rose 6.7% from a year earlier while estimated sales stayed about the same (-12.7%), so sales per store fell 18.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +95.7%
Stores▼ -3.0%
Sales per store▲ +101.8%
Market size
Estimated sales (quarter)
₩1,472.2M
vs 2024Q4
-12.7%
Estimated transactions
75,774
Per-store economics
Estimated sales per store
₩46M
vs a year ago
-18.2%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩752.2M – ₩1,687.2M
20212022202320242025
₩752.2M₩1,472.2M
Stores29 – 33
20212022202320242025
3332
Sales per store₩22.8M – ₩56.2M
20212022202320242025
₩22.8M₩46M
Openings0 – 3
20212022202320242025
01
Closings0 – 3
20212022202320242025
01
Franchise share9% – 23%
20212022202320242025
9%16%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.7%, stores YoY +6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
+6.7%
Franchise share
16% (5/32)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,363.2M₩1,472.2M
Stores 2024 Q1 → 2025 Q4
3032
Sales per store 2024 Q1 → 2025 Q4
₩45.4M₩46M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–113%
  • 11–1446%
  • 14–1710%
  • 17–2132%
  • 21–247%
Age
  • 10s2%
  • 20s19%
  • 30s15%
  • 40s17%
  • 50s24%
  • 60+23%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon13%
  • Tue15%
  • Wed17%
  • Thu16%
  • Fri17%
  • Sat13%
  • Sun9%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,472.2M-12.7%32+6.7%₩46M-18.2%1116%Possible crowding
2025Q3₩1,488.8M+3.0%31+6.9%₩48M-3.7%1119%Possible crowding
2025Q2₩1,646.8M+6.0%31+3.3%₩53.1M+2.6%0119%Mixed
2025Q1₩1,402.4M+2.9%31+3.3%₩45.2M-0.4%2023%Mixed
2024Q4₩1,687.2M+0.0%300.0%₩56.2M+0.0%2020%Mixed
2024Q3₩1,445.9M-3.8%290.0%₩49.9M-3.8%0117%Mixed
2024Q2₩1,553.5M+3.1%30+3.4%₩51.8M-0.4%3217%Mixed
2024Q1₩1,363.2M+11.2%30+3.4%₩45.4M+7.5%1113%Growing
2023Q4₩1,686.8M+25.7%300.0%₩56.2M+25.7%1013%Growing
2023Q3₩1,502.5M+14.6%290.0%₩51.8M+14.6%1114%Growing
2023Q2₩1,507.4M+37.6%290.0%₩52M+37.6%1014%Growing
2023Q1₩1,225.5M+48.2%290.0%₩42.3M+48.2%1210%Growing
2022Q4₩1,342.5M+40.1%300.0%₩44.7M+40.1%3210%Growing
2022Q3₩1,310.8M+62.5%29-6.5%₩45.2M+73.7%0010%Mixed
2022Q2₩1,095.3M+37.0%29-9.4%₩37.8M+51.2%2210%Mixed
2022Q1₩826.8M+9.9%29-12.1%₩28.5M+25.1%1210%Mixed
2021Q4₩957.9M30₩31.9M2310%
2021Q3₩806.7M31₩26M0110%
2021Q2₩799.4M32₩25M019%
2021Q1₩752.2M33₩22.8M009%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.