SEOUL COMMERCIAL AREA

논현초등학교 골목상권

강남구논현1동· Area 190,913 m² · Area code 3110955 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,349.9M▼ -10.6% YoY
Stores19▲ +5.6% YoY
Sales per store₩71M▼ -15.3% YoY

Reading this area Stores rose 5.6% from a year earlier while estimated sales stayed about the same (-10.6%), so sales per store fell 15.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +119.2%
Stores▲ +11.8%
Sales per store▲ +96.1%
Market size
Estimated sales (quarter)
₩1,349.9M
vs 2024Q4
-10.6%
Estimated transactions
36,980
Per-store economics
Estimated sales per store
₩71M
vs a year ago
-15.3%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩432.9M – ₩1,509.1M
20212022202320242025
₩615.8M₩1,349.9M
Stores16 – 20
20212022202320242025
1719
Sales per store₩24.1M – ₩83.8M
20212022202320242025
₩36.2M₩71M
Openings0 – 4
20212022202320242025
20
Closings0 – 2
20212022202320242025
10
Franchise share20% – 29%
20212022202320242025
29%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.6%, stores YoY +5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+5.6%
Franchise share
21% (4/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,093M₩1,349.9M
Stores 2024 Q1 → 2025 Q4
1819
Sales per store 2024 Q1 → 2025 Q4
₩60.7M₩71M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1453%
  • 14–177%
  • 17–2126%
  • 21–2410%
Age
  • 10s0%
  • 20s13%
  • 30s31%
  • 40s26%
  • 50s16%
  • 60+14%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon19%
  • Tue19%
  • Wed22%
  • Thu16%
  • Fri16%
  • Sat5%
  • Sun2%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,349.9M-10.6%19+5.6%₩71M-15.3%0021%Possible crowding
2025Q3₩1,116.6M+7.1%19+11.8%₩58.8M-4.1%0021%Competition inflow
2025Q2₩1,079M-8.0%20+25.0%₩54M-26.4%3020%Possible crowding
2025Q1₩1,248.3M+14.2%17-5.6%₩73.4M+20.9%1224%Mixed
2024Q4₩1,509.1M+35.3%18+12.5%₩83.8M+20.2%1022%Growing
2024Q3₩1,042.3M+27.3%17-5.6%₩61.3M+34.8%1024%Mixed
2024Q2₩1,172.3M+33.5%16-11.1%₩73.3M+50.1%0225%Mixed
2024Q1₩1,093M+6.0%180.0%₩60.7M+6.0%2022%Growing
2023Q4₩1,115.8M+33.3%16-20.0%₩69.7M+66.6%0225%Mixed
2023Q3₩818.8M+45.2%18-10.0%₩45.5M+61.3%2222%Mixed
2023Q2₩878.5M+52.2%18+5.9%₩48.8M+43.7%0022%Growing
2023Q1₩1,031.1M+121.2%18+5.9%₩57.3M+108.9%0222%Growing
2022Q4₩837.2M+28.4%20+17.6%₩41.9M+9.1%1120%Growing
2022Q3₩564.1M+30.3%20+11.1%₩28.2M+17.3%4120%Growing
2022Q2₩577.2M-5.0%17-5.6%₩34M+0.6%0024%Shrinking
2022Q1₩466.2M-24.3%170.0%₩27.4M-24.3%1124%Mixed
2021Q4₩652.1M17₩38.4M0224%
2021Q3₩432.9M18₩24.1M0028%
2021Q2₩607.5M18₩33.7M1028%
2021Q1₩615.8M17₩36.2M2129%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.