SEOUL COMMERCIAL AREA

논현초등학교 Neighbourhood area

Gangnam-gu (강남구) 논현1동· Area 190,913 m² · Area code 3110955 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩38.2M▼ -35.2% YoY
Stores7▼ -22.2% YoY
Sales per store₩5.5M▼ -16.7% YoY

Reading this area Estimated sales fell 35.2% from a year earlier and stores fell 22.2%. Sales per store are down 16.7%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.7%
Stores±0.0%
Sales per store▲ +15.7%
Market size
Estimated sales (quarter)
₩38.2M
vs 2024Q4
-35.2%
Estimated transactions
209
Per-store economics
Estimated sales per store
₩5.5M
vs a year ago
-16.7%
Per transaction
₩183K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩33M – ₩66M
20212022202320242025
₩33M₩38.2M
Stores6 – 9
20212022202320242025
77
Sales per store₩4.1M – ₩9.4M
20212022202320242025
₩4.7M₩5.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
10
Franchise share0% – 33%
20212022202320242025
29%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -35.2%, stores YoY -22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-22.2%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩51.9M₩38.2M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩6.5M₩5.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–110%
  • 11–145%
  • 14–1710%
  • 17–2153%
  • 21–2423%
Age
  • 10s0%
  • 20s24%
  • 30s48%
  • 40s11%
  • 50s12%
  • 60+5%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon14%
  • Tue17%
  • Wed9%
  • Thu20%
  • Fri10%
  • Sat18%
  • Sun12%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩38.2M-35.2%7-22.2%₩5.5M-16.7%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩36.9M-7.2%7-12.5%₩5.3M+6.1%000%Sales↓ · Stores↓ · Per store↑
2025Q2₩50.9M+11.1%7-12.5%₩7.3M+27.0%000%Sales↑ · Stores↓ · Per store↑
2025Q1₩64.9M+25.0%7-12.5%₩9.3M+42.9%130%Sales↑ · Stores↓ · Per store↑
2024Q4₩58.9M+33.4%9+12.5%₩6.5M+18.6%100%Sales↑ · Stores↑ · Per store↑
2024Q3₩39.8M-3.9%8+14.3%₩5M-16.0%110%Sales↓ · Stores↑ · Per store↓
2024Q2₩45.8M+14.8%80.0%₩5.7M+14.8%000%Sales↑ · Stores→ · Per store↑
2024Q1₩51.9M-3.9%80.0%₩6.5M-3.9%000%Sales↓ · Stores→ · Per store↓
2023Q4₩44.2M-0.8%80.0%₩5.5M-0.8%100%Sales→ · Stores→ · Per store→
2023Q3₩41.4M+25.4%7-12.5%₩5.9M+43.3%010%Sales↑ · Stores↓ · Per store↑
2023Q2₩39.9M-39.6%8+14.3%₩5M-47.1%000%Sales↓ · Stores↑ · Per store↓
2023Q1₩54M-18.2%8+14.3%₩6.8M-28.4%000%Sales↓ · Stores↑ · Per store↓
2022Q4₩44.5M-32.5%8+14.3%₩5.6M-41.0%220%Sales↓ · Stores↑ · Per store↓
2022Q3₩33M-44.1%8+14.3%₩4.1M-51.1%100%Sales↓ · Stores↑ · Per store↓
2022Q2₩66M+100.0%7+16.7%₩9.4M+71.4%000%Sales↑ · Stores↑ · Per store↑
2022Q1₩66M+100.0%70.0%₩9.4M+100.0%010%Sales↑ · Stores→ · Per store↑
2021Q4₩66M7₩9.4M0114%
2021Q3₩59M7₩8.4M1029%
2021Q2₩33M6₩5.5M0133%
2021Q1₩33M7₩4.7M0129%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.