SEOUL COMMERCIAL AREA

논현초등학교 Neighbourhood area

Gangnam-gu (강남구) 논현1동· Area 190,913 m² · Area code 3110955 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

피부관리실 2025 Q4 · Seoul data

Estimated sales (quarter)₩185.4M▲ +2640.4% YoY
Stores14▲ +27.3% YoY
Sales per store₩13.2M▲ +2053.1% YoY

Reading this area Estimated sales rose 2640.4% from a year earlier while stores were up 27.3%, so sales per store also rose 2053.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1023.4%
Stores▲ +40.0%
Sales per store▲ +702.4%
Market size
Estimated sales (quarter)
₩185.4M
vs 2024Q4
+2640.4%
Estimated transactions
497
Per-store economics
Estimated sales per store
₩13.2M
vs a year ago
+2053.1%
Per transaction
₩373K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1M – ₩185.4M
20212022202320242025
₩16.5M₩185.4M
Stores10 – 16
20212022202320242025
1014
Sales per store₩64K – ₩13.2M
20212022202320242025
₩1.6M₩13.2M
Openings0 – 3
20212022202320242025
10
Closings0 – 4
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2640.4%, stores YoY +27.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+27.3%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩7.6M₩185.4M
Stores 2024 Q1 → 2025 Q4
1514
Sales per store 2024 Q1 → 2025 Q4
₩506K₩13.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1443%
  • 14–1732%
  • 17–2123%
  • 21–240%
Age
  • 10s0%
  • 20s26%
  • 30s13%
  • 40s40%
  • 50s20%
  • 60+1%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon8%
  • Tue16%
  • Wed22%
  • Thu2%
  • Fri27%
  • Sat24%
  • Sun1%
Gender
  • Male12%
  • Female88%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩185.4M+2640.4%14+27.3%₩13.2M+2053.1%010%Growing
2025Q3₩39.5M+502.7%15+36.4%₩2.6M+342.0%100%Growing
2025Q2₩76.1M14+27.3%₩5.4M000%
2025Q1₩79.6M+947.9%14-6.7%₩5.7M+1022.7%200%Mixed
2024Q4₩6.8M11-26.7%₩615K000%
2024Q3₩6.6M+537.8%11-31.3%₩596K+827.7%110%Mixed
2024Q211-26.7%040%
2024Q1₩7.6M+245.3%150.0%₩506K+245.3%000%Growing
2023Q4150.0%010%
2023Q3₩1M-95.6%16+6.7%₩64K-95.9%100%Possible crowding
2023Q2₩1.6M-89.8%15+7.1%₩109K-90.4%000%Possible crowding
2023Q1₩2.2M-79.1%15+7.1%₩147K-80.5%110%Possible crowding
2022Q4₩20.9M+54.2%15+7.1%₩1.4M+43.9%110%Growing
2022Q3₩23.4M+40.9%15+7.1%₩1.6M+31.5%100%Growing
2022Q2₩16M+2.7%14+7.7%₩1.1M-4.6%000%Possible crowding
2022Q1₩10.5M-36.1%14+40.0%₩753K-54.4%220%Possible crowding
2021Q4₩13.5M14₩968K110%
2021Q3₩16.6M14₩1.2M100%
2021Q2₩15.5M13₩1.2M300%
2021Q1₩16.5M10₩1.6M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.