SEOUL COMMERCIAL AREA

원남동사거리 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 99,120 m² · Area code 3120010 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩740.9M▲ +144.0% YoY
Stores15▲ +7.1% YoY
Sales per store₩49.4M▲ +127.8% YoY

Reading this area Estimated sales rose 144.0% from a year earlier while stores were up 7.1%, so sales per store also rose 127.8%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +191.5%
Stores▲ +25.0%
Sales per store▲ +133.2%
Market size
Estimated sales (quarter)
₩740.9M
vs 2024Q4
+144.0%
Estimated transactions
84,263
Per-store economics
Estimated sales per store
₩49.4M
vs a year ago
+127.8%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩168.1M – ₩777.5M
20212022202320242025
₩254.2M₩740.9M
Stores12 – 15
20212022202320242025
1215
Sales per store₩11.2M – ₩51.8M
20212022202320242025
₩21.2M₩49.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share7% – 20%
20212022202320242025
8%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +144.0%, stores YoY +7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+7.1%
Franchise share
20% (3/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩373.2M₩740.9M
Stores 2024 Q1 → 2025 Q4
1315
Sales per store 2024 Q1 → 2025 Q4
₩28.7M₩49.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1136%
  • 11–1449%
  • 14–1712%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s12%
  • 30s33%
  • 40s33%
  • 50s15%
  • 60+7%
Weekday / weekend
  • Weekday98%
  • Weekend2%
Day of week
  • Mon22%
  • Tue20%
  • Wed20%
  • Thu18%
  • Fri17%
  • Sat2%
  • Sun0%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩740.9M+144.0%15+7.1%₩49.4M+127.8%0020%Sales↑ · Stores↑ · Per store↑
2025Q3₩777.5M+136.7%15+15.4%₩51.8M+105.1%0020%Sales↑ · Stores↑ · Per store↑
2025Q2₩439.9M+28.5%15+7.1%₩29.3M+19.9%2020%Sales↑ · Stores↑ · Per store↑
2025Q1₩168.1M-55.0%15+15.4%₩11.2M-61.0%107%Sales↓ · Stores↑ · Per store↓
2024Q4₩303.6M-14.3%140.0%₩21.7M-14.3%107%Sales↓ · Stores→ · Per store↓
2024Q3₩328.4M-13.0%13-7.1%₩25.3M-6.4%018%Sales↓ · Stores↓ · Per store↓
2024Q2₩342.4M-12.1%140.0%₩24.5M-12.1%107%Sales↓ · Stores→ · Per store↓
2024Q1₩373.2M+5.9%13-7.1%₩28.7M+14.1%018%Sales↑ · Stores↓ · Per store↑
2023Q4₩354.3M+11.3%140.0%₩25.3M+11.3%007%Sales↑ · Stores→ · Per store↑
2023Q3₩377.7M+10.1%140.0%₩27M+10.1%007%Sales↑ · Stores→ · Per store↑
2023Q2₩389.8M+22.7%14+16.7%₩27.8M+5.2%007%Sales↑ · Stores↑ · Per store↑
2023Q1₩352.3M+38.0%14+16.7%₩25.2M+18.3%117%Sales↑ · Stores↑ · Per store↑
2022Q4₩318.4M+2.0%14+16.7%₩22.7M-12.6%007%Sales→ · Stores↑ · Per store↓
2022Q3₩343.1M+20.3%14+16.7%₩24.5M+3.1%207%Sales↑ · Stores↑ · Per store↑
2022Q2₩317.6M+11.7%120.0%₩26.5M+11.7%118%Sales↑ · Stores→ · Per store↑
2022Q1₩255.2M+0.4%120.0%₩21.3M+0.4%118%Sales→ · Stores→ · Per store→
2021Q4₩312.2M12₩26M008%
2021Q3₩285.2M12₩23.8M008%
2021Q2₩284.4M12₩23.7M008%
2021Q1₩254.2M12₩21.2M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.