SEOUL COMMERCIAL AREA

동대문역 발달상권

종로구창신1동· Area 58,788 m² · Area code 3120016 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,971.3M▲ +18.8% YoY
Stores36±0.0% YoY
Sales per store₩82.5M▲ +18.8% YoY

Reading this area Estimated sales rose 18.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 18.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +85.2%
Stores▼ -2.7%
Sales per store▲ +90.4%
Market size
Estimated sales (quarter)
₩2,971.3M
vs 2024Q4
+18.8%
Estimated transactions
75,235
Per-store economics
Estimated sales per store
₩82.5M
vs a year ago
+18.8%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,604.1M – ₩2,971.3M
20212022202320242025
₩1,604.1M₩2,971.3M
Stores34 – 40
20212022202320242025
3736
Sales per store₩43.4M – ₩82.5M
20212022202320242025
₩43.4M₩82.5M
Openings0 – 4
20212022202320242025
21
Closings0 – 3
20212022202320242025
11
Franchise share3% – 3%
20212022202320242025
3%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +18.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
36
vs a year ago
0.0%
Franchise share
3% (1/36)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,545.4M₩2,971.3M
Stores 2024 Q1 → 2025 Q4
3436
Sales per store 2024 Q1 → 2025 Q4
₩74.9M₩82.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–114%
  • 11–1430%
  • 14–1717%
  • 17–2137%
  • 21–248%
Age
  • 10s0%
  • 20s5%
  • 30s10%
  • 40s14%
  • 50s23%
  • 60+48%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu14%
  • Fri15%
  • Sat19%
  • Sun15%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,971.3M+18.8%360.0%₩82.5M+18.8%113%Growing
2025Q3₩2,608.9M+10.6%36+2.9%₩72.5M+7.6%023%Growing
2025Q2₩2,561.6M+2.3%38+11.8%₩67.4M-8.5%233%Possible crowding
2025Q1₩2,440.6M-4.1%39+14.7%₩62.6M-16.4%413%Possible crowding
2024Q4₩2,500.1M-6.8%360.0%₩69.4M-6.8%213%Mixed
2024Q3₩2,358.1M-5.8%35-5.4%₩67.4M-0.4%103%Shrinking
2024Q2₩2,503.9M-3.6%34-10.5%₩73.6M+7.7%003%Shrinking
2024Q1₩2,545.4M+2.9%34-15.0%₩74.9M+21.0%133%Possible recovery
2023Q4₩2,683.8M+1.4%36-7.7%₩74.5M+9.8%013%Possible recovery
2023Q3₩2,504M+0.4%37-5.1%₩67.7M+5.8%013%Possible recovery
2023Q2₩2,598M+11.9%38-2.6%₩68.4M+14.9%023%Growing
2023Q1₩2,474.1M+31.0%40+2.6%₩61.9M+27.7%103%Growing
2022Q4₩2,647.2M+26.0%39+8.3%₩67.9M+16.3%113%Growing
2022Q3₩2,494.6M+45.2%39+11.4%₩64M+30.3%003%Growing
2022Q2₩2,320.7M+23.1%39+14.7%₩59.5M+7.4%003%Growing
2022Q1₩1,888.4M+17.7%39+5.4%₩48.4M+11.7%303%Growing
2021Q4₩2,100.8M36₩58.4M323%
2021Q3₩1,718.5M35₩49.1M323%
2021Q2₩1,884.6M34₩55.4M033%
2021Q1₩1,604.1M37₩43.4M213%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.