SEOUL COMMERCIAL AREA

동대문역 Developed area

Jongno-gu (종로구) 창신1동· Area 58,788 m² · Area code 3120016 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩647.2M▲ +25.9% YoY
Stores6±0.0% YoY
Sales per store₩107.9M▲ +25.9% YoY

Reading this area Estimated sales rose 25.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 25.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +201.2%
Stores▼ -40.0%
Sales per store▲ +401.9%
Market size
Estimated sales (quarter)
₩647.2M
vs 2024Q4
+25.9%
Estimated transactions
8,945
Per-store economics
Estimated sales per store
₩107.9M
vs a year ago
+25.9%
Per transaction
₩72K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩214.9M – ₩664.6M
20212022202320242025
₩214.9M₩647.2M
Stores5 – 11
20212022202320242025
106
Sales per store₩21.5M – ₩111.9M
20212022202320242025
₩21.5M₩107.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share9% – 20%
20212022202320242025
10%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +25.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩664.6M₩647.2M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩110.8M₩107.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0617%
  • 06–111%
  • 11–140%
  • 14–172%
  • 17–2133%
  • 21–2447%
Age
  • 10s0%
  • 20s14%
  • 30s24%
  • 40s27%
  • 50s21%
  • 60+14%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon9%
  • Tue15%
  • Wed12%
  • Thu12%
  • Fri17%
  • Sat25%
  • Sun11%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩647.2M+25.9%60.0%₩107.9M+25.9%0017%Growing
2025Q3₩618.7M+10.5%6+20.0%₩103.1M-7.9%0017%Competition inflow
2025Q2₩404.6M-34.8%60.0%₩67.4M-34.8%0017%Mixed
2025Q1₩404.8M-39.1%60.0%₩67.5M-39.1%0017%Mixed
2024Q4₩514M-21.4%6-14.3%₩85.7M-8.3%1017%Shrinking
2024Q3₩559.6M-9.7%5-16.7%₩111.9M+8.3%0120%Shrinking
2024Q2₩620.7M+22.0%6-14.3%₩103.5M+42.3%0017%Mixed
2024Q1₩664.6M+8.7%6-14.3%₩110.8M+26.8%0117%Mixed
2023Q4₩653.6M+22.7%7-12.5%₩93.4M+40.2%1014%Mixed
2023Q3₩620M+18.2%6-40.0%₩103.3M+97.1%0117%Mixed
2023Q2₩509M-6.1%7-30.0%₩72.7M+34.1%0014%Shrinking
2023Q1₩611.5M+103.4%7-30.0%₩87.4M+190.5%1214%Mixed
2022Q4₩532.6M+37.1%8-27.3%₩66.6M+88.5%0213%Mixed
2022Q3₩524.4M+139.5%100.0%₩52.4M+139.5%0010%Growing
2022Q2₩542.3M+109.2%100.0%₩54.2M+109.2%0010%Growing
2022Q1₩300.7M+39.9%100.0%₩30.1M+39.9%0110%Growing
2021Q4₩388.5M11₩35.3M109%
2021Q3₩218.9M10₩21.9M0010%
2021Q2₩259.2M10₩25.9M0010%
2021Q1₩214.9M10₩21.5M0010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.