SEOUL COMMERCIAL AREA

동대문역 Developed area

Jongno-gu (종로구) 창신1동· Area 58,788 m² · Area code 3120016 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩36M▲ +100.0% YoY
Stores4▲ +33.3% YoY
Sales per store₩9M▲ +50.0% YoY

Reading this area Estimated sales rose 100.0% from a year earlier while stores were up 33.3%, so sales per store also rose 50.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +100.0%
Stores▼ -42.9%
Sales per store▲ +250.0%
Market size
Estimated sales (quarter)
₩36M
vs 2024Q4
+100.0%
Estimated transactions
239
Per-store economics
Estimated sales per store
₩9M
vs a year ago
+50.0%
Per transaction
₩151K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.4M – ₩54M
20212022202320242025
₩18M₩36M
Stores3 – 7
20212022202320242025
74
Sales per store₩1.3M – ₩18M
20212022202320242025
₩2.6M₩9M
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +100.0%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩28M₩36M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩9.3M₩9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0652%
  • 06–116%
  • 11–149%
  • 14–170%
  • 17–2124%
  • 21–248%
Age
  • 10s0%
  • 20s24%
  • 30s76%
  • 40s0%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon65%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat7%
  • Sun29%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩36M+100.0%4+33.3%₩9M+50.0%000%Growing
2025Q3₩41.3M+66.5%4+33.3%₩10.3M+24.9%000%Growing
2025Q2₩18M-35.5%4+33.3%₩4.5M-51.6%100%Possible crowding
2025Q1₩54M+92.9%30.0%₩18M+92.9%000%Growing
2024Q4₩18M-12.1%3-25.0%₩6M+17.2%000%Shrinking
2024Q3₩24.8M+21.8%3-25.0%₩8.3M+62.5%000%Mixed
2024Q2₩27.9M+333.8%3-40.0%₩9.3M+623.1%000%Mixed
2024Q1₩28M+55.5%3-50.0%₩9.3M+211.0%010%Mixed
2023Q4₩20.5M+176.0%4-20.0%₩5.1M+245.0%110%Mixed
2023Q3₩20.4M-18.3%4-20.0%₩5.1M+2.2%120%Shrinking
2023Q2₩6.4M-56.4%5-16.7%₩1.3M-47.7%010%Shrinking
2023Q1₩18M-31.3%60.0%₩3M-31.3%100%Mixed
2022Q4₩7.4M-77.4%5-16.7%₩1.5M-72.9%000%Shrinking
2022Q3₩24.9M+38.5%5-28.6%₩5M+93.8%120%Mixed
2022Q2₩14.7M-44.0%6-14.3%₩2.5M-34.6%000%Shrinking
2022Q1₩26.2M+45.6%6-14.3%₩4.4M+69.9%000%Mixed
2021Q4₩32.8M6₩5.5M010%
2021Q3₩18M7₩2.6M110%
2021Q2₩26.3M7₩3.8M110%
2021Q1₩18M7₩2.6M200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.