SEOUL COMMERCIAL AREA

동대문역 발달상권

종로구창신1동· Area 58,788 m² · Area code 3120016 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩339.2M▼ -11.8% YoY
Stores4±0.0% YoY
Sales per store₩84.8M▼ -11.8% YoY

Reading this area Against a year earlier, estimated sales -11.8%, stores 0.0% and sales per store -11.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +227.4%
Stores▲ +33.3%
Sales per store▲ +145.6%
Market size
Estimated sales (quarter)
₩339.2M
vs 2024Q4
-11.8%
Estimated transactions
17,491
Per-store economics
Estimated sales per store
₩84.8M
vs a year ago
-11.8%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩103.6M – ₩598M
20212022202320242025
₩103.6M₩339.2M
Stores3 – 4
20212022202320242025
34
Sales per store₩34.5M – ₩199.3M
20212022202320242025
₩34.5M₩84.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share50% – 67%
20212022202320242025
67%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
50% (2/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩324.2M₩339.2M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩81M₩84.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1424%
  • 14–1739%
  • 17–2131%
  • 21–241%
Age
  • 10s1%
  • 20s36%
  • 30s35%
  • 40s11%
  • 50s11%
  • 60+6%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon10%
  • Tue8%
  • Wed17%
  • Thu17%
  • Fri13%
  • Sat21%
  • Sun15%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩339.2M-11.8%40.0%₩84.8M-11.8%0050%Mixed
2025Q3₩343.4M+3.5%40.0%₩85.9M+3.5%0050%Growing
2025Q2₩344.9M-21.5%40.0%₩86.2M-21.5%0050%Mixed
2025Q1₩353.1M+8.9%40.0%₩88.3M+8.9%0050%Growing
2024Q4₩384.5M+5.8%40.0%₩96.1M+5.8%0050%Growing
2024Q3₩331.9M+3.8%40.0%₩83M+3.8%0050%Growing
2024Q2₩439.3M+39.1%40.0%₩109.8M+39.1%0050%Growing
2024Q1₩324.2M-0.0%4+33.3%₩81M-25.0%0050%Possible crowding
2023Q4₩363.3M-2.1%4+33.3%₩90.8M-26.6%0050%Possible crowding
2023Q3₩319.9M+1.7%4+33.3%₩80M-23.7%1150%Possible crowding
2023Q2₩315.7M-9.3%4+33.3%₩78.9M-32.0%1050%Possible crowding
2023Q1₩324.3M-39.9%30.0%₩108.1M-39.9%0067%Mixed
2022Q4₩371.2M-37.9%30.0%₩123.7M-37.9%0067%Mixed
2022Q3₩314.6M+4.3%3-25.0%₩104.9M+39.0%0067%Mixed
2022Q2₩348M+55.0%30.0%₩116M+55.0%0067%Growing
2022Q1₩539.6M+420.9%30.0%₩179.9M+420.9%0067%Growing
2021Q4₩598M3₩199.3M0167%
2021Q3₩301.8M4₩75.4M1050%
2021Q2₩224.5M3₩74.8M0067%
2021Q1₩103.6M3₩34.5M0167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.