SEOUL COMMERCIAL AREA

을지로입구역 발달상권

중구명동· Area 200,306 m² · Area code 3120026 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩19,690M▲ +1.9% YoY
Stores101▼ -2.9% YoY
Sales per store₩195M▲ +5.0% YoY

Reading this area Against a year earlier, estimated sales +1.9%, stores -2.9% and sales per store +5.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +87.7%
Stores±0.0%
Sales per store▲ +87.7%
Market size
Estimated sales (quarter)
₩19,690M
vs 2024Q4
+1.9%
Estimated transactions
392,754
Per-store economics
Estimated sales per store
₩195M
vs a year ago
+5.0%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,468M – ₩19,690M
20212022202320242025
₩10,488.7M₩19,690M
Stores94 – 105
20212022202320242025
101101
Sales per store₩92.8M – ₩195M
20212022202320242025
₩103.8M₩195M
Openings0 – 9
20212022202320242025
44
Closings1 – 5
20212022202320242025
23
Franchise share15% – 21%
20212022202320242025
21%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.9%, stores YoY -2.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
101
vs a year ago
-2.9%
Franchise share
17% (17/101)
Movement
Openings (rate)
4 (3%)
Closings (rate)
3 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩16,962.5M₩19,690M
Stores 2024 Q1 → 2025 Q4
100101
Sales per store 2024 Q1 → 2025 Q4
₩169.6M₩195M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1438%
  • 14–176%
  • 17–2140%
  • 21–2413%
Age
  • 10s0%
  • 20s8%
  • 30s23%
  • 40s26%
  • 50s25%
  • 60+18%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon18%
  • Tue18%
  • Wed20%
  • Thu18%
  • Fri17%
  • Sat6%
  • Sun3%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩19,690M+1.9%101-2.9%₩195M+5.0%4317%Mixed
2025Q3₩17,459.9M+4.6%101-1.0%₩172.9M+5.7%2316%Growing
2025Q2₩16,411.5M-6.9%102-1.0%₩160.9M-5.9%1416%Mixed
2025Q1₩16,603.7M-2.1%105+5.0%₩158.1M-6.8%5515%Possible crowding
2024Q4₩19,318.3M+8.2%104+8.3%₩185.8M-0.1%3116%Mixed
2024Q3₩16,688.9M+7.4%102+8.5%₩163.6M-1.0%4517%Mixed
2024Q2₩17,620.4M+10.9%103+7.3%₩171.1M+3.4%5117%Growing
2024Q1₩16,962.5M+2.0%100+4.2%₩169.6M-2.1%9516%Mixed
2023Q4₩17,856.5M+2.8%960.0%₩186M+2.8%3217%Mixed
2023Q3₩15,541.5M+3.3%94-3.1%₩165.3M+6.6%2418%Mixed
2023Q2₩15,884.8M+0.8%96-3.0%₩165.5M+4.0%2118%Possible recovery
2023Q1₩16,633M+44.6%96-3.0%₩173.3M+49.1%4417%Mixed
2022Q4₩17,370.3M+27.0%96-5.0%₩180.9M+33.6%2317%Mixed
2022Q3₩15,049.1M+58.9%97-4.9%₩155.1M+67.1%3516%Mixed
2022Q2₩15,756.8M+32.1%99-2.9%₩159.2M+36.1%2216%Growing
2022Q1₩11,500.8M+9.7%99-2.0%₩116.2M+11.9%0216%Growing
2021Q4₩13,675.4M101₩135.4M2516%
2021Q3₩9,468M102₩92.8M3418%
2021Q2₩11,929.8M102₩117M4519%
2021Q1₩10,488.7M101₩103.8M4221%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.