SEOUL COMMERCIAL AREA

을지로입구역 발달상권

중구명동· Area 200,306 m² · Area code 3120026 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩486.8M▼ -35.3% YoY
Stores16▲ +6.7% YoY
Sales per store₩30.4M▼ -39.4% YoY

Reading this area Stores rose 6.7% from a year earlier while estimated sales stayed about the same (-35.3%), so sales per store fell 39.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -11.3%
Stores▼ -15.8%
Sales per store▲ +5.4%
Market size
Estimated sales (quarter)
₩486.8M
vs 2024Q4
-35.3%
Estimated transactions
33,246
Per-store economics
Estimated sales per store
₩30.4M
vs a year ago
-39.4%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩440.6M – ₩893.3M
20212022202320242025
₩548.7M₩486.8M
Stores14 – 20
20212022202320242025
1916
Sales per store₩25.9M – ₩50.2M
20212022202320242025
₩28.9M₩30.4M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
11
Franchise share15% – 35%
20212022202320242025
16%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -35.3%, stores YoY +6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
+6.7%
Franchise share
25% (4/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩725.5M₩486.8M
Stores 2024 Q1 → 2025 Q4
1716
Sales per store 2024 Q1 → 2025 Q4
₩42.7M₩30.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–115%
  • 11–1463%
  • 14–175%
  • 17–2122%
  • 21–243%
Age
  • 10s0%
  • 20s16%
  • 30s33%
  • 40s27%
  • 50s19%
  • 60+6%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon20%
  • Tue19%
  • Wed23%
  • Thu19%
  • Fri16%
  • Sat2%
  • Sun2%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩486.8M-35.3%16+6.7%₩30.4M-39.4%0125%Possible crowding
2025Q3₩440.6M-37.5%17+6.3%₩25.9M-41.1%3124%Possible crowding
2025Q2₩625.2M-13.2%15-11.8%₩41.7M-1.6%1027%Shrinking
2025Q1₩657.9M-9.3%14-17.6%₩47M+10.1%0129%Shrinking
2024Q4₩752.7M-3.6%15-16.7%₩50.2M+15.6%0127%Shrinking
2024Q3₩704.6M-7.9%16-5.9%₩44M-2.2%0125%Shrinking
2024Q2₩720M-7.6%17-5.6%₩42.4M-2.2%0024%Shrinking
2024Q1₩725.5M-11.4%170.0%₩42.7M-11.4%0124%Mixed
2023Q4₩781.2M+5.8%18+5.9%₩43.4M-0.1%2122%Mixed
2023Q3₩765.2M+36.4%17-5.6%₩45M+44.4%0224%Mixed
2023Q2₩779.4M+20.8%18-5.3%₩43.3M+27.5%1028%Mixed
2023Q1₩818.6M+47.2%17-5.6%₩48.2M+55.9%1229%Mixed
2022Q4₩738.2M+10.9%17-5.6%₩43.4M+17.4%2235%Mixed
2022Q3₩561.1M-2.8%18-10.0%₩31.2M+8.0%0128%Possible recovery
2022Q2₩645.3M-27.8%19-5.0%₩34M-24.0%2026%Shrinking
2022Q1₩556.1M+1.3%18-5.3%₩30.9M+7.0%0022%Possible recovery
2021Q4₩665.6M18₩37M1222%
2021Q3₩577.3M20₩28.9M0015%
2021Q2₩893.3M20₩44.7M1015%
2021Q1₩548.7M19₩28.9M1116%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.