SEOUL COMMERCIAL AREA

을지로입구역 Developed area

Jung-gu (중구) 명동· Area 200,306 m² · Area code 3120026 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,062.8M▼ -21.4% YoY
Stores15▲ +7.1% YoY
Sales per store₩70.9M▼ -26.7% YoY

Reading this area Stores rose 7.1% from a year earlier while estimated sales stayed about the same (-21.4%), so sales per store fell 26.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +35.6%
Stores±0.0%
Sales per store▲ +35.6%
Market size
Estimated sales (quarter)
₩1,062.8M
vs 2024Q4
-21.4%
Estimated transactions
17,415
Per-store economics
Estimated sales per store
₩70.9M
vs a year ago
-26.7%
Per transaction
₩61K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩572.2M – ₩1,439.4M
20212022202320242025
₩783.6M₩1,062.8M
Stores14 – 17
20212022202320242025
1515
Sales per store₩35.8M – ₩96.6M
20212022202320242025
₩52.2M₩70.9M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share6% – 21%
20212022202320242025
13%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.4%, stores YoY +7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+7.1%
Franchise share
13% (2/15)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,286.3M₩1,062.8M
Stores 2024 Q1 → 2025 Q4
1715
Sales per store 2024 Q1 → 2025 Q4
₩75.7M₩70.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–1444%
  • 14–175%
  • 17–2129%
  • 21–2413%
Age
  • 10s1%
  • 20s12%
  • 30s40%
  • 40s29%
  • 50s14%
  • 60+4%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon11%
  • Tue20%
  • Wed21%
  • Thu17%
  • Fri20%
  • Sat8%
  • Sun3%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,062.8M-21.4%15+7.1%₩70.9M-26.7%1013%Possible crowding
2025Q3₩1,071.8M-12.3%140.0%₩76.6M-12.3%0114%Mixed
2025Q2₩898.4M-14.4%150.0%₩59.9M-14.4%1013%Mixed
2025Q1₩1,063.7M-17.3%14-17.6%₩76M+0.4%0114%Shrinking
2024Q4₩1,352.5M-6.0%14-17.6%₩96.6M+14.1%0021%Shrinking
2024Q3₩1,222.1M-7.0%14-17.6%₩87.3M+13.0%0121%Shrinking
2024Q2₩1,049.2M-4.3%15-6.3%₩69.9M+2.1%0220%Shrinking
2024Q1₩1,286.3M+2.6%17+13.3%₩75.7M-9.5%1018%Possible crowding
2023Q4₩1,439.4M+22.2%17+6.3%₩84.7M+15.0%0012%Growing
2023Q3₩1,313.8M+58.2%17+13.3%₩77.3M+39.6%1012%Growing
2023Q2₩1,095.9M+41.9%16+6.7%₩68.5M+33.0%2013%Growing
2023Q1₩1,253.5M+101.6%15+7.1%₩83.6M+88.1%017%Growing
2022Q4₩1,177.7M+47.0%16+6.7%₩73.6M+37.8%106%Growing
2022Q3₩830.3M+45.1%15-6.3%₩55.4M+54.8%007%Mixed
2022Q2₩772.4M-12.4%15-11.8%₩51.5M-0.7%107%Shrinking
2022Q1₩621.9M-20.6%14-6.7%₩44.4M-15.0%017%Shrinking
2021Q4₩801.3M15₩53.4M017%
2021Q3₩572.2M16₩35.8M016%
2021Q2₩881.7M17₩51.9M216%
2021Q1₩783.6M15₩52.2M0013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.