SEOUL COMMERCIAL AREA

명동역(명동재미로) 발달상권

중구명동· Area 157,156 m² · Area code 3120027 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩212.1M▼ -11.3% YoY
Stores15▲ +15.4% YoY
Sales per store₩14.1M▼ -23.1% YoY

Reading this area Stores rose 15.4% from a year earlier while estimated sales stayed about the same (-11.3%), so sales per store fell 23.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.7%
Stores±0.0%
Sales per store▼ -6.7%
Market size
Estimated sales (quarter)
₩212.1M
vs 2024Q4
-11.3%
Estimated transactions
16,895
Per-store economics
Estimated sales per store
₩14.1M
vs a year ago
-23.1%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩188.1M – ₩552.9M
20212022202320242025
₩227.3M₩212.1M
Stores13 – 16
20212022202320242025
1515
Sales per store₩14.1M – ₩34.6M
20212022202320242025
₩15.2M₩14.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share20% – 31%
20212022202320242025
20%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.3%, stores YoY +15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+15.4%
Franchise share
20% (3/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩430.7M₩212.1M
Stores 2024 Q1 → 2025 Q4
1515
Sales per store 2024 Q1 → 2025 Q4
₩28.7M₩14.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–1113%
  • 11–1433%
  • 14–1716%
  • 17–2126%
  • 21–246%
Age
  • 10s3%
  • 20s18%
  • 30s22%
  • 40s20%
  • 50s28%
  • 60+9%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon15%
  • Tue15%
  • Wed19%
  • Thu17%
  • Fri15%
  • Sat10%
  • Sun9%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩212.1M-11.3%15+15.4%₩14.1M-23.1%0020%Possible crowding
2025Q3₩219.9M-34.3%15+15.4%₩14.7M-43.1%1120%Possible crowding
2025Q2₩216.6M-49.9%14+7.7%₩15.5M-53.5%1029%Possible crowding
2025Q1₩188.1M-56.3%13-13.3%₩14.5M-49.6%0031%Shrinking
2024Q4₩239.2M-56.7%13-18.8%₩18.4M-46.8%0031%Shrinking
2024Q3₩334.8M-12.3%13-18.8%₩25.8M+7.9%0031%Shrinking
2024Q2₩432.8M+17.0%13-13.3%₩33.3M+34.9%0231%Mixed
2024Q1₩430.7M+36.6%150.0%₩28.7M+36.6%0127%Growing
2023Q4₩552.9M+45.8%16+6.7%₩34.6M+36.6%0025%Growing
2023Q3₩381.7M+15.2%16+6.7%₩23.9M+8.0%2025%Growing
2023Q2₩370M+18.6%150.0%₩24.7M+18.6%0020%Growing
2023Q1₩315.2M+34.2%150.0%₩21M+34.2%0020%Growing
2022Q4₩379.3M+43.5%15+7.1%₩25.3M+33.9%0020%Growing
2022Q3₩331.5M+29.8%150.0%₩22.1M+29.8%1120%Growing
2022Q2₩312M+14.2%150.0%₩20.8M+14.2%0020%Growing
2022Q1₩234.9M+3.4%150.0%₩15.7M+3.4%1120%Growing
2021Q4₩264.4M14₩18.9M0129%
2021Q3₩255.5M15₩17M1027%
2021Q2₩273.2M15₩18.2M0020%
2021Q1₩227.3M15₩15.2M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.