SEOUL COMMERCIAL AREA

을지로3가역 발달상권

중구을지로동· Area 254,774 m² · Area code 3120031 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,514M▼ -5.5% YoY
Stores47▲ +11.9% YoY
Sales per store₩32.2M▼ -15.6% YoY

Reading this area Stores rose 11.9% from a year earlier while estimated sales stayed about the same (-5.5%), so sales per store fell 15.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +105.1%
Stores▲ +56.7%
Sales per store▲ +30.9%
Market size
Estimated sales (quarter)
₩1,514M
vs 2024Q4
-5.5%
Estimated transactions
15,785
Per-store economics
Estimated sales per store
₩32.2M
vs a year ago
-15.6%
Per transaction
₩96K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩738.1M – ₩1,602.5M
20212022202320242025
₩738.1M₩1,514M
Stores28 – 47
20212022202320242025
3047
Sales per store₩24M – ₩42.8M
20212022202320242025
₩24.6M₩32.2M
Openings0 – 6
20212022202320242025
01
Closings0 – 3
20212022202320242025
10
Franchise share2% – 4%
20212022202320242025
3%2%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.5%, stores YoY +11.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
47
vs a year ago
+11.9%
Franchise share
2% (1/47)
Movement
Openings (rate)
1 (2%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,105M₩1,514M
Stores 2024 Q1 → 2025 Q4
3747
Sales per store 2024 Q1 → 2025 Q4
₩29.9M₩32.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–111%
  • 11–1442%
  • 14–173%
  • 17–2127%
  • 21–2424%
Age
  • 10s0%
  • 20s21%
  • 30s33%
  • 40s22%
  • 50s15%
  • 60+9%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon10%
  • Tue17%
  • Wed13%
  • Thu18%
  • Fri17%
  • Sat13%
  • Sun12%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,514M-5.5%47+11.9%₩32.2M-15.6%102%Possible crowding
2025Q3₩1,417.7M+14.2%46+15.0%₩30.8M-0.7%012%Mixed
2025Q2₩1,195.6M+5.3%47+23.7%₩25.4M-14.9%412%Competition inflow
2025Q1₩1,359.3M+23.0%44+18.9%₩30.9M+3.4%312%Growing
2024Q4₩1,602.5M+36.7%42+16.7%₩38.2M+17.2%202%Growing
2024Q3₩1,241.3M+15.5%40+14.3%₩31M+1.0%203%Mixed
2024Q2₩1,135.3M+18.2%38+26.7%₩29.9M-6.7%103%Competition inflow
2024Q1₩1,105M-6.3%37+32.1%₩29.9M-29.1%103%Possible crowding
2023Q4₩1,172.4M-2.1%36+28.6%₩32.6M-23.9%213%Possible crowding
2023Q3₩1,074.9M+4.8%35+25.0%₩30.7M-16.1%613%Competition inflow
2023Q2₩960.2M-2.9%30+7.1%₩32M-9.3%423%Possible crowding
2023Q1₩1,179.2M+20.8%280.0%₩42.1M+20.8%114%Growing
2022Q4₩1,197.5M+29.2%280.0%₩42.8M+29.2%114%Growing
2022Q3₩1,025.2M+37.9%28-9.7%₩36.6M+52.7%114%Mixed
2022Q2₩988.5M+12.9%28-9.7%₩35.3M+25.0%114%Mixed
2022Q1₩976.3M+32.3%28-6.7%₩34.9M+41.7%004%Mixed
2021Q4₩927.1M28₩33.1M034%
2021Q3₩743.6M31₩24M223%
2021Q2₩875.7M31₩28.2M103%
2021Q1₩738.1M30₩24.6M013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.