SEOUL COMMERCIAL AREA

을지로3가역 Developed area

Jung-gu (중구) 을지로동· Area 254,774 m² · Area code 3120031 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩83M▼ -15.0% YoY
Stores8±0.0% YoY
Sales per store₩10.4M▼ -15.0% YoY

Reading this area Against a year earlier, estimated sales -15.0%, stores 0.0% and sales per store -15.0% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.2%
Stores▲ +60.0%
Sales per store▼ -41.4%
Market size
Estimated sales (quarter)
₩83M
vs 2024Q4
-15.0%
Estimated transactions
1,126
Per-store economics
Estimated sales per store
₩10.4M
vs a year ago
-15.0%
Per transaction
₩74K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩67.5M – ₩116.9M
20212022202320242025
₩88.5M₩83M
Stores5 – 8
20212022202320242025
58
Sales per store₩9.2M – ₩21.6M
20212022202320242025
₩17.7M₩10.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
20%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩88.5M₩83M
Stores 2024 Q1 → 2025 Q4
78
Sales per store 2024 Q1 → 2025 Q4
₩12.6M₩10.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1434%
  • 14–1730%
  • 17–2125%
  • 21–242%
Age
  • 10s1%
  • 20s9%
  • 30s33%
  • 40s17%
  • 50s20%
  • 60+19%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon13%
  • Tue7%
  • Wed13%
  • Thu11%
  • Fri19%
  • Sat23%
  • Sun14%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩83M-15.0%80.0%₩10.4M-15.0%000%Sales↓ · Stores→ · Per store↓
2025Q3₩74.5M+1.7%80.0%₩9.3M+1.7%000%Sales→ · Stores→ · Per store→
2025Q2₩79M-19.4%8+14.3%₩9.9M-29.5%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩74.7M-15.6%8+14.3%₩9.3M-26.1%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩97.7M-11.2%8+14.3%₩12.2M-22.3%010%Sales↓ · Stores↑ · Per store↓
2024Q3₩73.2M-6.2%8+33.3%₩9.2M-29.6%1013%Sales↓ · Stores↑ · Per store↓
2024Q2₩98M-16.1%7+16.7%₩14M-28.1%0014%Sales↓ · Stores↑ · Per store↓
2024Q1₩88.5M+20.2%7+16.7%₩12.6M+3.1%0014%Sales↑ · Stores↑ · Per store↑
2023Q4₩110M+38.9%7+16.7%₩15.7M+19.0%1014%Sales↑ · Stores↑ · Per store↑
2023Q3₩78.1M-5.6%60.0%₩13M-5.6%0017%Sales↓ · Stores→ · Per store↓
2023Q2₩116.9M+6.7%60.0%₩19.5M+6.7%0017%Sales↑ · Stores→ · Per store↑
2023Q1₩73.6M+9.0%6+20.0%₩12.3M-9.2%0017%Sales↑ · Stores↑ · Per store↓
2022Q4₩79.2M-9.5%6+20.0%₩13.2M-24.6%0017%Sales↓ · Stores↑ · Per store↓
2022Q3₩82.7M-23.5%6+20.0%₩13.8M-36.2%0017%Sales↓ · Stores↑ · Per store↓
2022Q2₩109.5M+17.7%6+20.0%₩18.3M-1.9%1017%Sales↑ · Stores↑ · Per store→
2022Q1₩67.5M-23.7%50.0%₩13.5M-23.7%0020%Sales↓ · Stores→ · Per store↓
2021Q4₩87.5M5₩17.5M0020%
2021Q3₩108M5₩21.6M0020%
2021Q2₩93M5₩18.6M0020%
2021Q1₩88.5M5₩17.7M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.