SEOUL COMMERCIAL AREA

연신내역 발달상권

은평구불광1동· Area 134,415 m² · Area code 3120090 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩98.3M▲ +48.8% YoY
Stores5▲ +25.0% YoY
Sales per store₩19.7M▲ +19.1% YoY

Reading this area Estimated sales rose 48.8% from a year earlier while stores were up 25.0%, so sales per store also rose 19.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -62.4%
Stores▼ -16.7%
Sales per store▼ -54.8%
Market size
Estimated sales (quarter)
₩98.3M
vs 2024Q4
+48.8%
Estimated transactions
402
Per-store economics
Estimated sales per store
₩19.7M
vs a year ago
+19.1%
Per transaction
₩244K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩52.4M – ₩933.4M
20212022202320242025
₩261M₩98.3M
Stores4 – 6
20212022202320242025
65
Sales per store₩13.1M – ₩155.6M
20212022202320242025
₩43.5M₩19.7M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 50%
20212022202320242025
33%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +48.8%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩695.6M₩98.3M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩115.9M₩19.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1438%
  • 14–1746%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s3%
  • 40s10%
  • 50s10%
  • 60+74%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon19%
  • Tue2%
  • Wed16%
  • Thu9%
  • Fri14%
  • Sat30%
  • Sun9%
Gender
  • Male22%
  • Female78%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩98.3M+48.8%5+25.0%₩19.7M+19.1%0040%Growing
2025Q3₩93.5M+72.8%40.0%₩23.4M+72.8%0050%Growing
2025Q2₩102.5M+3.8%4-20.0%₩25.6M+29.7%0050%Mixed
2025Q1₩52.4M-92.5%4-33.3%₩13.1M-88.7%0050%Shrinking
2024Q4₩66M-84.2%4-33.3%₩16.5M-76.3%0050%Shrinking
2024Q3₩54.1M-77.2%4-33.3%₩13.5M-65.8%0150%Shrinking
2024Q2₩98.8M-89.4%5-16.7%₩19.8M-87.3%0140%Shrinking
2024Q1₩695.6M+24.3%60.0%₩115.9M+24.3%0033%Growing
2023Q4₩418.5M-6.3%60.0%₩69.7M-6.3%0033%Mixed
2023Q3₩237.1M-19.4%60.0%₩39.5M-19.4%0033%Mixed
2023Q2₩933.4M+47.0%60.0%₩155.6M+47.0%0033%Growing
2023Q1₩559.5M+130.4%60.0%₩93.2M+130.4%0033%Growing
2022Q4₩446.5M+28.2%60.0%₩74.4M+28.2%0033%Growing
2022Q3₩294.1M-28.1%60.0%₩49M-28.1%0033%Mixed
2022Q2₩635M-13.9%60.0%₩105.8M-13.9%0033%Mixed
2022Q1₩242.9M-7.0%60.0%₩40.5M-7.0%0033%Mixed
2021Q4₩348.3M6₩58.1M0033%
2021Q3₩409.3M6₩68.2M0033%
2021Q2₩737.4M6₩122.9M0033%
2021Q1₩261M6₩43.5M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.