SEOUL COMMERCIAL AREA

역삼역 Developed area

Gangnam-gu (강남구) 역삼1동· Area 562,807 m² · Area code 3120197 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,907.7M▲ +60.8% YoY
Stores61▼ -6.2% YoY
Sales per store₩47.7M▲ +71.3% YoY

Reading this area Against a year earlier, estimated sales +60.8%, stores -6.2% and sales per store +71.3% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +119.8%
Stores▲ +1.7%
Sales per store▲ +116.2%
Market size
Estimated sales (quarter)
₩2,907.7M
vs 2024Q4
+60.8%
Estimated transactions
6,030
Per-store economics
Estimated sales per store
₩47.7M
vs a year ago
+71.3%
Per transaction
₩482K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩520.4M – ₩5,556.8M
20212022202320242025
₩1,323M₩2,907.7M
Stores60 – 65
20212022202320242025
6061
Sales per store₩8.1M – ₩86.8M
20212022202320242025
₩22M₩47.7M
Openings0 – 3
20212022202320242025
20
Closings0 – 2
20212022202320242025
02
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +60.8%, stores YoY -6.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
61
vs a year ago
-6.2%
Franchise share
0% (0/61)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (3%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩3,368.2M₩2,907.7M
Stores 2024 Q1 → 2025 Q4
6561
Sales per store 2024 Q1 → 2025 Q4
₩51.8M₩47.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1414%
  • 14–1777%
  • 17–215%
  • 21–240%
Age
  • 10s3%
  • 20s57%
  • 30s34%
  • 40s3%
  • 50s3%
  • 60+0%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon37%
  • Tue33%
  • Wed2%
  • Thu6%
  • Fri10%
  • Sat9%
  • Sun3%
Gender
  • Male78%
  • Female22%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,907.7M+60.8%61-6.2%₩47.7M+71.3%020%Sales↑ · Stores↓ · Per store↑
2025Q3₩3,707.7M+53.1%63-3.1%₩58.9M+58.0%000%Sales↑ · Stores↓ · Per store↑
2025Q2₩1,465.8M-25.7%63-3.1%₩23.3M-23.4%000%Sales↓ · Stores↓ · Per store↓
2025Q1₩2,811.8M-16.5%64-1.5%₩43.9M-15.2%010%Sales↓ · Stores→ · Per store↓
2024Q4₩1,808.3M+155.7%65+1.6%₩27.8M+151.8%000%Sales↑ · Stores→ · Per store↑
2024Q3₩2,421.5M+24.4%65+1.6%₩37.3M+22.5%000%Sales↑ · Stores→ · Per store↑
2024Q2₩1,973.2M+279.2%65+1.6%₩30.4M+273.3%000%Sales↑ · Stores→ · Per store↑
2024Q1₩3,368.2M+190.6%65+1.6%₩51.8M+186.1%100%Sales↑ · Stores→ · Per store↑
2023Q4₩707.2M-42.2%64-1.5%₩11.1M-41.3%000%Sales↓ · Stores→ · Per store↓
2023Q3₩1,946.7M-65.0%640.0%₩30.4M-65.0%110%Sales↓ · Stores→ · Per store↓
2023Q2₩520.4M-2.2%640.0%₩8.1M-2.2%000%Sales→ · Stores→ · Per store→
2023Q1₩1,159.2M-34.7%64+3.2%₩18.1M-36.7%010%Sales↓ · Stores↑ · Per store↓
2022Q4₩1,223.8M-57.8%65+1.6%₩18.8M-58.5%100%Sales↓ · Stores→ · Per store↓
2022Q3₩5,556.8M+89.8%640.0%₩86.8M+89.8%110%Sales↑ · Stores→ · Per store↑
2022Q2₩532.3M-61.1%64+4.9%₩8.3M-62.9%200%Sales↓ · Stores↑ · Per store↓
2022Q1₩1,774.5M+34.1%62+3.3%₩28.6M+29.8%020%Sales↑ · Stores↑ · Per store↑
2021Q4₩2,901.9M64₩45.3M110%
2021Q3₩2,928M64₩45.8M300%
2021Q2₩1,368.4M61₩22.4M210%
2021Q1₩1,323M60₩22M200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.