SEOUL COMMERCIAL AREA

역삼역 발달상권

강남구역삼1동· Area 562,807 m² · Area code 3120197 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,670.1M▲ +8.7% YoY
Stores38▼ -9.5% YoY
Sales per store₩96.6M▲ +20.2% YoY

Reading this area Against a year earlier, estimated sales +8.7%, stores -9.5% and sales per store +20.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.2%
Stores▼ -7.3%
Sales per store▲ +1.3%
Market size
Estimated sales (quarter)
₩3,670.1M
vs 2024Q4
+8.7%
Estimated transactions
666,678
Per-store economics
Estimated sales per store
₩96.6M
vs a year ago
+20.2%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,374.9M – ₩5,861.3M
20212022202320242025
₩3,910.8M₩3,670.1M
Stores38 – 46
20212022202320242025
4138
Sales per store₩80.4M – ₩130.3M
20212022202320242025
₩95.4M₩96.6M
Openings0 – 3
20212022202320242025
30
Closings0 – 3
20212022202320242025
12
Franchise share13% – 16%
20212022202320242025
15%16%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.7%, stores YoY -9.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
38
vs a year ago
-9.5%
Franchise share
16% (6/38)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (5%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩4,747.6M₩3,670.1M
Stores 2024 Q1 → 2025 Q4
4338
Sales per store 2024 Q1 → 2025 Q4
₩110.4M₩96.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1447%
  • 14–1717%
  • 17–2113%
  • 21–241%
Age
  • 10s0%
  • 20s26%
  • 30s44%
  • 40s17%
  • 50s10%
  • 60+4%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon18%
  • Tue17%
  • Wed20%
  • Thu18%
  • Fri15%
  • Sat6%
  • Sun6%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,670.1M+8.7%38-9.5%₩96.6M+20.2%0216%Mixed
2025Q3₩4,123.5M-1.4%40-7.0%₩103.1M+6.0%0215%Possible recovery
2025Q2₩3,490.1M-14.9%42-2.3%₩83.1M-12.8%0014%Mixed
2025Q1₩3,720.2M-21.6%42-2.3%₩88.6M-19.8%0014%Mixed
2024Q4₩3,374.9M-18.4%42-6.7%₩80.4M-12.6%1214%Shrinking
2024Q3₩4,183.7M-13.4%430.0%₩97.3M-13.4%0014%Mixed
2024Q2₩4,099.8M-15.5%430.0%₩95.3M-15.5%1114%Mixed
2024Q1₩4,747.6M-19.0%43-4.4%₩110.4M-15.2%0214%Shrinking
2023Q4₩4,136.6M-10.0%450.0%₩91.9M-10.0%2013%Mixed
2023Q3₩4,830.9M+10.6%43-6.5%₩112.3M+18.4%1114%Mixed
2023Q2₩4,851.8M+8.9%43-2.3%₩112.8M+11.5%1314%Growing
2023Q1₩5,861.3M+44.8%45+9.8%₩130.3M+31.9%1113%Growing
2022Q4₩4,594.1M+16.4%45+18.4%₩102.1M-1.7%1213%Mixed
2022Q3₩4,366.3M+14.0%46+17.9%₩94.9M-3.4%2013%Competition inflow
2022Q2₩4,454.1M+10.9%44+10.0%₩101.2M+0.8%3014%Mixed
2022Q1₩4,049M+3.5%410.0%₩98.8M+3.5%3015%Growing
2021Q4₩3,946M38₩103.8M1216%
2021Q3₩3,830.8M39₩98.2M0115%
2021Q2₩4,016.9M40₩100.4M0115%
2021Q1₩3,910.8M41₩95.4M3115%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.