SEOUL COMMERCIAL AREA

도곡1동 Developed area

Gangnam-gu (강남구) 역삼1동· Area 169,293 m² · Area code 3120201 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩64.4M▼ -36.3% YoY
Stores5▼ -28.6% YoY
Sales per store₩12.9M▼ -10.8% YoY

Reading this area Estimated sales fell 36.3% from a year earlier and stores fell 28.6%. Sales per store are down 10.8%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -56.7%
Stores▼ -37.5%
Sales per store▼ -30.7%
Market size
Estimated sales (quarter)
₩64.4M
vs 2024Q4
-36.3%
Estimated transactions
670
Per-store economics
Estimated sales per store
₩12.9M
vs a year ago
-10.8%
Per transaction
₩96K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩33.9M – ₩190.3M
20212022202320242025
₩148.6M₩64.4M
Stores5 – 9
20212022202320242025
85
Sales per store₩5.9M – ₩27.2M
20212022202320242025
₩18.6M₩12.9M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 14%
20212022202320242025
13%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -36.3%, stores YoY -28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-28.6%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩107.3M₩64.4M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩15.3M₩12.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0626%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2129%
  • 21–2445%
Age
  • 10s0%
  • 20s7%
  • 30s21%
  • 40s15%
  • 50s32%
  • 60+26%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon14%
  • Tue20%
  • Wed8%
  • Thu35%
  • Fri7%
  • Sat16%
  • Sun0%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩64.4M-36.3%5-28.6%₩12.9M-10.8%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩91.5M-27.3%5-28.6%₩18.3M+1.8%000%Sales↓ · Stores↓ · Per store→
2025Q2₩33.9M-73.0%5-28.6%₩6.8M-62.3%010%Sales↓ · Stores↓ · Per store↓
2025Q1₩85.4M-20.4%6-14.3%₩14.2M-7.1%010%Sales↓ · Stores↓ · Per store↓
2024Q4₩101.1M-34.5%70.0%₩14.4M-34.5%000%Sales↓ · Stores→ · Per store↓
2024Q3₩125.8M+14.8%7-12.5%₩18M+31.2%000%Sales↑ · Stores↓ · Per store↑
2024Q2₩125.6M+17.9%70.0%₩17.9M+17.9%010%Sales↑ · Stores→ · Per store↑
2024Q1₩107.3M-43.6%70.0%₩15.3M-43.6%0014%Sales↓ · Stores→ · Per store↓
2023Q4₩154.3M+35.2%70.0%₩22M+35.2%0114%Sales↑ · Stores→ · Per store↑
2023Q3₩109.6M-7.1%80.0%₩13.7M-7.1%1013%Sales↓ · Stores→ · Per store↓
2023Q2₩106.5M-13.0%7-22.2%₩15.2M+11.9%0014%Sales↓ · Stores↓ · Per store↑
2023Q1₩190.3M+161.8%7-12.5%₩27.2M+199.2%0014%Sales↑ · Stores↓ · Per store↑
2022Q4₩114.1M+2.0%70.0%₩16.3M+2.0%1114%Sales→ · Stores→ · Per store→
2022Q3₩118M+149.1%80.0%₩14.8M+149.1%010%Sales↑ · Stores→ · Per store↑
2022Q2₩122.4M-14.2%9+12.5%₩13.6M-23.7%100%Sales↓ · Stores↑ · Per store↓
2022Q1₩72.7M-51.1%80.0%₩9.1M-51.1%100%Sales↓ · Stores→ · Per store↓
2021Q4₩111.9M7₩16M020%
2021Q3₩47.4M8₩5.9M0013%
2021Q2₩142.7M8₩17.8M0013%
2021Q1₩148.6M8₩18.6M1013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.