SEOUL COMMERCIAL AREA

도곡1동 Developed area

Gangnam-gu (강남구) 역삼1동· Area 169,293 m² · Area code 3120201 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩411.9M▼ -76.0% YoY
Stores12▲ +9.1% YoY
Sales per store₩34.3M▼ -78.0% YoY

Reading this area Stores rose 9.1% from a year earlier while estimated sales stayed about the same (-76.0%), so sales per store fell 78.0%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3500.9%
Stores▲ +33.3%
Sales per store▲ +2600.7%
Market size
Estimated sales (quarter)
₩411.9M
vs 2024Q4
-76.0%
Estimated transactions
3,455
Per-store economics
Estimated sales per store
₩34.3M
vs a year ago
-78.0%
Per transaction
₩119K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.4M – ₩3,294.5M
20212022202320242025
₩11.4M₩411.9M
Stores9 – 12
20212022202320242025
912
Sales per store₩336K – ₩299.5M
20212022202320242025
₩1.3M₩34.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -76.0%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+9.1%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩116.8M₩411.9M
Stores 2024 Q1 → 2025 Q4
1112
Sales per store 2024 Q1 → 2025 Q4
₩10.6M₩34.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1437%
  • 14–1741%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s29%
  • 30s21%
  • 40s21%
  • 50s0%
  • 60+29%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon21%
  • Tue16%
  • Wed1%
  • Thu16%
  • Fri47%
  • Sat0%
  • Sun0%
Gender
  • Male99%
  • Female1%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩411.9M-76.0%12+9.1%₩34.3M-78.0%000%Sales↓ · Stores↑ · Per store↓
2025Q3₩593M+238.4%12+9.1%₩49.4M+210.2%100%Sales↑ · Stores↑ · Per store↑
2025Q2₩447.8M-62.2%110.0%₩40.7M-62.2%000%Sales↓ · Stores→ · Per store↓
2025Q1₩1,515M+1197.0%110.0%₩137.7M+1197.0%000%Sales↑ · Stores→ · Per store↑
2024Q4₩1,719.2M-47.8%110.0%₩156.3M-47.8%000%Sales↓ · Stores→ · Per store↓
2024Q3₩175.2M+20.0%11+10.0%₩15.9M+9.1%000%Sales↑ · Stores↑ · Per store↑
2024Q2₩1,184.3M+29232.0%11+10.0%₩107.7M+26565.4%000%Sales↑ · Stores↑ · Per store↑
2024Q1₩116.8M+958.4%11+10.0%₩10.6M+862.2%000%Sales↑ · Stores↑ · Per store↑
2023Q4₩3,294.5M+473.2%11+10.0%₩299.5M+421.1%100%Sales↑ · Stores↑ · Per store↑
2023Q3₩146M100.0%₩14.6M000%
2023Q2₩4M+20.0%100.0%₩404K+20.0%000%Sales↑ · Stores→ · Per store↑
2023Q1₩11M-95.6%100.0%₩1.1M-95.6%000%Sales↓ · Stores→ · Per store↓
2022Q4₩574.8M-45.6%100.0%₩57.5M-45.6%000%Sales↓ · Stores→ · Per store↓
2022Q3100.0%000%
2022Q2₩3.4M-98.6%10+11.1%₩336K-98.8%000%Sales↓ · Stores↑ · Per store↓
2022Q1₩250M+2085.3%10+11.1%₩25M+1866.8%000%Sales↑ · Stores↑ · Per store↑
2021Q4₩1,057.5M10₩105.7M000%
2021Q3₩187.8M10₩18.8M100%
2021Q2₩248.2M9₩27.6M000%
2021Q1₩11.4M9₩1.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.