SEOUL COMMERCIAL AREA

방이동먹자골목 Developed area

Songpa-gu (송파구) 방이2동· Area 146,694 m² · Area code 3120229 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩34,362.5M▲ +7.7% YoY
Stores161▲ +5.9% YoY
Sales per store₩213.4M▲ +1.7% YoY

Reading this area Against a year earlier, estimated sales +7.7%, stores +5.9% and sales per store +1.7% do not read in one direction. (vs a year earlier: Sales↑ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +134.7%
Stores▲ +16.7%
Sales per store▲ +101.2%
Market size
Estimated sales (quarter)
₩34,362.5M
vs 2024Q4
+7.7%
Estimated transactions
574,041
Per-store economics
Estimated sales per store
₩213.4M
vs a year ago
+1.7%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14,192.1M – ₩34,362.5M
20212022202320242025
₩14,638M₩34,362.5M
Stores128 – 162
20212022202320242025
138161
Sales per store₩102.8M – ₩227.8M
20212022202320242025
₩106.1M₩213.4M
Openings2 – 17
20212022202320242025
610
Closings4 – 12
20212022202320242025
411
Franchise share21% – 31%
20212022202320242025
25%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.7%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
161
vs a year ago
+5.9%
Franchise share
21% (34/161)
Movement
Openings (rate)
10 (5%)
Closings (rate)
11 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩29,103.1M₩34,362.5M
Stores 2024 Q1 → 2025 Q4
143161
Sales per store 2024 Q1 → 2025 Q4
₩203.5M₩213.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–111%
  • 11–1411%
  • 14–176%
  • 17–2140%
  • 21–2430%
Age
  • 10s1%
  • 20s31%
  • 30s33%
  • 40s15%
  • 50s11%
  • 60+9%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu13%
  • Fri16%
  • Sat20%
  • Sun14%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩34,362.5M+7.7%161+5.9%₩213.4M+1.7%101121%Sales↑ · Stores↑ · Per store→
2025Q3₩29,883.2M+8.1%162+5.9%₩184.5M+2.1%11621%Sales↑ · Stores↑ · Per store→
2025Q2₩30,373.5M-2.8%155+4.7%₩196M-7.2%141123%Sales→ · Stores↑ · Per store↓
2025Q1₩28,103M-3.4%153+7.0%₩183.7M-9.7%8423%Sales↓ · Stores↑ · Per store↓
2024Q4₩31,905M+1.5%152+8.6%₩209.9M-6.5%6922%Sales→ · Stores↑ · Per store↓
2024Q3₩27,655M+2.2%153+16.8%₩180.8M-12.5%10623%Sales→ · Stores↑ · Per store↓
2024Q2₩31,238.5M+13.9%148+13.0%₩211.1M+0.8%131224%Sales↑ · Stores↑ · Per store→
2024Q1₩29,103.1M+7.5%143+9.2%₩203.5M-1.5%12828%Sales↑ · Stores↑ · Per store→
2023Q4₩31,424.7M+5.3%140+6.9%₩224.5M-1.5%14628%Sales↑ · Stores↑ · Per store→
2023Q3₩27,068.6M+9.0%131+2.3%₩206.6M+6.5%7831%Sales↑ · Stores→ · Per store↑
2023Q2₩27,436.9M+4.8%131-3.0%₩209.4M+8.0%8731%Sales↑ · Stores→ · Per store↑
2023Q1₩27,066.4M+61.9%131+0.8%₩206.6M+60.7%10831%Sales↑ · Stores→ · Per store↑
2022Q4₩29,842.8M+43.8%131-0.8%₩227.8M+44.9%171129%Sales↑ · Stores→ · Per store↑
2022Q3₩24,840.8M+75.0%128-7.2%₩194.1M+88.7%51027%Sales↑ · Stores↓ · Per store↑
2022Q2₩26,174.8M+46.3%1350.0%₩193.9M+46.3%8424%Sales↑ · Stores→ · Per store↑
2022Q1₩16,718.6M+14.2%130-5.8%₩128.6M+21.2%5926%Sales↑ · Stores↓ · Per store↑
2021Q4₩20,755.3M132₩157.2M4827%
2021Q3₩14,192.1M138₩102.8M11925%
2021Q2₩17,896.3M135₩132.6M2526%
2021Q1₩14,638M138₩106.1M6425%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.