SEOUL COMMERCIAL AREA

방이동먹자골목 발달상권

송파구방이2동· Area 146,694 m² · Area code 3120229 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩5.4M▼ -62.0% YoY
Stores18▼ -5.3% YoY
Sales per store₩302K▼ -59.9% YoY

Reading this area Estimated sales fell 62.0% from a year earlier and stores fell 5.3%. Sales per store are down 59.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -68.0%
Stores▼ -10.0%
Sales per store▼ -64.4%
Market size
Estimated sales (quarter)
₩5.4M
vs 2024Q4
-62.0%
Estimated transactions
265
Per-store economics
Estimated sales per store
₩302K
vs a year ago
-59.9%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.3M – ₩117.3M
20212022202320242025
₩17M₩5.4M
Stores18 – 21
20212022202320242025
2018
Sales per store₩164K – ₩5.6M
20212022202320242025
₩849K₩302K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -62.0%, stores YoY -5.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-5.3%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3.3M₩5.4M
Stores 2024 Q1 → 2025 Q4
2018
Sales per store 2024 Q1 → 2025 Q4
₩164K₩302K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1420%
  • 14–1731%
  • 17–2149%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s5%
  • 40s25%
  • 50s10%
  • 60+55%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon24%
  • Tue4%
  • Wed11%
  • Thu28%
  • Fri27%
  • Sat6%
  • Sun0%
Gender
  • Male95%
  • Female5%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5.4M-62.0%18-5.3%₩302K-59.9%000%Shrinking
2025Q3₩11.6M-66.7%18-10.0%₩646K-63.0%010%Shrinking
2025Q2₩7.6M-80.8%19-5.0%₩399K-79.8%000%Shrinking
2025Q1₩6.7M+105.2%19-5.0%₩355K+116.0%000%Mixed
2024Q4₩14.3M-73.4%19-5.0%₩753K-72.0%010%Shrinking
2024Q3₩34.8M-32.0%200.0%₩1.7M-32.0%000%Mixed
2024Q2₩39.4M+34.9%200.0%₩2M+34.9%000%Growing
2024Q1₩3.3M-96.6%200.0%₩164K-96.6%000%Mixed
2023Q4₩53.8M+2.5%20-4.8%₩2.7M+7.7%000%Possible recovery
2023Q3₩51.2M-15.8%20-4.8%₩2.6M-11.6%000%Shrinking
2023Q2₩29.2M-75.1%20-4.8%₩1.5M-73.9%000%Shrinking
2023Q1₩95.8M+1286.1%20-4.8%₩4.8M+1355.4%010%Mixed
2022Q4₩52.5M+100.9%210.0%₩2.5M+100.9%000%Growing
2022Q3₩60.8M+142.1%210.0%₩2.9M+142.1%000%Growing
2022Q2₩117.3M+141.4%210.0%₩5.6M+141.4%000%Growing
2022Q1₩6.9M-59.3%21+5.0%₩329K-61.2%000%Possible crowding
2021Q4₩26.1M21₩1.2M000%
2021Q3₩25.1M21₩1.2M000%
2021Q2₩48.6M21₩2.3M100%
2021Q1₩17M20₩849K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.